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January 24, 2019 5 Growth Strategies CPG Companies Should Follow In 2019 And BeyondThe CPG or Consumer Packaged Goods industry is a massive one, globally. It also has a varied range...
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January 17, 2019 Top 5 Predictive Analytics Use Cases In The Retail IndustryWe are all aware of the troves of data, retail businesses generate on a daily basis. However, this...
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January 11, 2019 Trade Promotions: Strategies, Best Practices And ToolsAccording to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the...
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December 21, 2018 Marketing MIX Modelling: Maximizing The Impact Of Marketing SpendMarketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing...
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December 14, 2018 Top Retail Industry Trends To Watch For In 2019Consumer demands and expectations have long dictated the changes that come to the retail landscape. To stay afloat...
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November 5, 2018 Top CPG Industry Trends To Watch For In 2019Consumer Packaged Goods companies, or CPGs, exist in a dynamic market where today’s consumers have much higher expectations...
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October 10, 2018 Optimizing CPG Advertising Spend With Advanced AnalyticsCompared to organizations in other industries, CPG companies spend a colossal amount of money on marketing and advertising...
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October 2, 2018 The 5 Major Benefits Of Self-Service BITraditional Business Intelligence (BI) systems were not very savvy in terms of providing the insights that employees were...
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September 26, 2018 5 Amazing Business Benefits Of Data VisualizationData visualization, true to its name, is the representation of data in a pictorial or graphical format, which...
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August 28, 2018 5 Trade Promotion Optimization Myths You Need To Stop BelievingDeriving maximum returns from their trade investment is a much-desired aspiration for most Consumer Packaged Goods (CPG) companies...
