Best Practices for Moving from TPM to TPO
3 Best Practices For Moving From TPM To TPO

3 Best Practices For Moving From TPM To TPOOne of the biggest investments consumer goods (CPG) companies make is into trade promotion and for a good reason. It’s a highly competitive market and sales are closely tied to effective trade promotions.But while CPG companies are open to spending significant amount of revenues on trade promotion,

Post Promotion Analysis
The Importance Of Post Promotion Analysis And How To Get It Right

The Importance Of Post Promotion Analysis And How To Get It Right Trade promotion optimization largely depends on an exhaustive understanding and analysis of event ROI.  Post-Event Analysis/ Post-Promotion Analysis determines the effectiveness of trade promotion spending. This analysis is crucial to understanding the profit and incremental volume that has been achieved for the trade dollars

Applications Of Artificial Intelligence
Applications Of Artificial Intelligence In The CPG Sector

Applications Of Artificial Intelligence In The CPG SectorAI Technologies Will Be in Almost Every New Software Product by 2020 – GartnerArtificial Intelligence has consistently been a buzzword in the last few years. However, merely jumping on the bandwagon without a proper strategy in place may provide disastrous for organizations.Any value to be derived from AI

Big Data Analytics
How Weather Impacts Retail Sales & How Big Data Analytics Can Help

How Weather Impacts Retail Sales & How Big Data Analytics Can Help The celebration is not only for festivals and seasons, it is also for Sales. As much as shelf life, product positioning, branding, and location, influence sales so do weather influence it. National Retail Federation has reported that jewelry sales in January are three times more

Trade Promotion Optimization Software
A Quick Guide To Choosing A Trade Promotion Optimization Software

A Quick Guide To Choosing A Trade Promotion Optimization Software 58 percent of respondents in a POI survey confirmed that they have invested in a trade promotion optimization software(TPO) for global markets and 88 percent of them have invested in multiple trade promotion optimization software to manage local markets too. These numbers indicate that a robust TPO solution

retial promotion
How To Build A High-Yield Retail Promotion MIX With Advanced Analytics

How To Build A High-Yield Retail Promotion MIX With Advanced AnalyticsRetailers always sit on a humongous heap of data. The problem here is not about quantity, it is about the quality of data and making data work to help them make quick decisions.Retailers and CPG manufacturers live in highly fragmented markets with thin margins, low

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