Trade Promotion Optimization
Trade Promotion Optimization: Challenges And How A...

Trade Promotion Optimization: Challenges And How AI Can Help 40% of CPG trade promotion spending doesn’t drive the desired results – Nielsen Holdings What is the retailer performance in a location for a specific time period and for a specific

Data Brokers
Data Brokers: How Can Consumer Goods Companies Max...

Data Brokers: How Can Consumer Goods Companies Maximize ROI Consumer goods companies are increasingly realizing the value of leveraging data and driving well-informed decision making that is grounded in insights derived from data. Several thousands of dollars are invested into

CPG REVENUE MANAGEMENT
CPG Revenue Management Success: Using Advanced Ana...

CPG Revenue Management Success: Using Advanced Analytics To Build Pricing And Promotion Strategies In recent years, a rapidly increasing number of consumer packaged-goods (CPG) companies and retailers have been successfully using big data and advanced analytics to enhance revenue management.

4 Best Practices For Designing A CPG Pricing Strategy
4 Best Practices For Designing A Winning CPG Prici...

4 Best Practices For Designing A Winning CPG Pricing Strategy 20 million price points per year complicate the matter of pricing consumer packaged goods (CPG); with each price point exposed to the further influence of discount, rebate, and trade allowance categories,

CPG Marketing & Sales
CPG Marketing & Sales: Harnessing Big Data &#...

CPG Marketing & Sales: Harnessing Big Data & AI To Boost Revenue Compared to other industry firms, the ones in the CPG industry spend colossal amount of money on media buying and sales’ trade promotions. In fact, in a report

Advanced Analytics 4 Simple Steps For Enterprise Adoption thegem blog masonry
Advanced Analytics: 4 Simple Steps For Enterprise ...

Advanced Analytics: 4 Simple Steps For Enterprise Adoption 86 Percent of Predictive Analytics Users Report Tangible Gains to Their Bottom Line – Forbes Technology Council “Data is the new Oil “ is a quote we often hear these days and

Revenue Management Strategy
Why CPG Companies Need AI In Their Revenue Managem...

Why CPG Companies Need AI In Their Revenue Management Strategy Compared to other organizations from other industries, CPG businesses are typically more reliant on decision-making efficiency to remain competent. Since important decision-making mostly revolves around strategizing pricing, marketing campaigns, sales

Business Intelligence Challenges
4 Major BI Challenges For The FMCG Industry And Ho...

4 Major BI Challenges For The FMCG Industry And How To Overcome Them Traditionally the FMCG industry is an extremely competitive business. The diverse, broad and hard-to-predict influencing factors in sales, marketing and supply chain make it an ever-changing field.

Intelligent BI
FMCG Sales Success: Using An Intelligent BI For Ta...

FMCG Sales Success: Using An Intelligent BI For Taking Faster And Accurate Decisions The success of sales executives, Irrespective of the industry they operate in, is heavily reliant on how well-informed they are and how they are able to use

Marketing ROI
The Secret Solutions That Increased The Marketing ...

The Secret Solutions That Increased The Marketing ROI Of Fortune 100 Fmcg Companies By Over 3% Throughout the chapters of history, the target market of the FMCG industry is huge and constantly expanding. In a recent research, it is even found that

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