-
July 9, 2018 A Quick Guide To Choosing A Trade Promotion Optimization Software58 percent of respondents in a POI survey confirmed that they have invested in a trade promotion optimization software(TPO) for global...
-
June 25, 2018 How To Build A High-Yield Retail Promotion MIX With Advanced AnalyticsRetailers always sit on a humongous heap of data. The problem here is not about quantity, it is...
-
June 13, 2018 A Quick Guide To Measuring Trade Promotion Effectiveness & ROI“How to get the maximum bang for the buck?” is a common question retail and category managers struggle...
-
May 30, 2018 Pos Data Analysis: How Can Retailers And Consumer Goods Companies Make The Most Of ItJust to give a glimpse of the potential and magnitude of POS data, let me share something here. Walmart...
-
April 18, 2018 CPG Revenue Management Success: Using Advanced Analytics To Build Pricing And Promotion StrategiesIn recent years, a rapidly increasing number of consumer packaged-goods (CPG) companies and retailers have been successfully using...
-
March 27, 2018 4 Best Practices For Designing A Winning CPG Pricing Strategy20 million price points per year complicate the matter of pricing consumer packaged goods (CPG); with each price point...
-
November 9, 2017 Infographic: Key Questions An AI-Powered Business Intelligence Can Answer For FMCG ExecutivesCompared to other industry firms, the ones in the FMCG business generate colossal amounts of data every day....
-
November 2, 2017 4 Major BI Challenges For The FMCG Industry And How To Overcome ThemTraditionally the FMCG industry is an extremely competitive business.The diverse, broad and hard-to-predict influencing factors in sales, marketing...
-
October 19, 2017 FMCG Sales Success: Using An Intelligent BI For Taking Faster And Accurate DecisionsThe success of sales executives, Irrespective of the industry they operate in, is heavily reliant on how well-informed...
-
October 4, 2017 The Secret Solutions That Increased The Marketing ROI Of Fortune 100 Fmcg Companies By Over 3%Throughout the chapters of history, the target market of the FMCG industry is huge and constantly expanding. In...