Big Data Analytics
How Weather Impacts Retail Sales & How Big Data Analytics Can Help

How Weather Impacts Retail Sales & How Big Data Analytics Can HelpThe celebration is not only for festivals and seasons, it is also for Sales. As much as shelf life, product positioning, branding, and location, influence sales so do weather influence it. National Retail Federation has reported that jewelry sales in January are three times more sensitive

Retail POS Data Analysis
Pos Data Analysis: How Can Retailers And Consumer Goods Companies Make The Most Of It

Pos Data Analysis: How Can Retailers And Consumer Goods Companies Make The Most Of ItJust to give a glimpse of the potential and magnitude of POS data, let me share something here. Walmart alone processes one million transactions every hour, feeding databases that exceed 2,500 terabytes – more than a hundred times the size of the Library

Trade Promotion Optimization
Trade Promotion Optimization: Challenges And How AI Can Help

Trade Promotion Optimization: Challenges And How AI Can Help40% of CPG trade promotion spending doesn’t drive the desired results – Nielsen Holdings What is the retailer performance in a location for a specific time period and for a specific product? BOGO vs Half price – what should I apply and where? What is the effectiveness

Employee Experience Strategy
The Digital Essentials Of An Employee Experience Strategy

The Digital Essentials Of An Employee Experience StrategyIn the early 2000s, organizations were interested in employee satisfaction. Later around 2010 the interest is shifted to a popular concept of employee engagement. Today the focus is moving to a new dimension termed employee experience.Employee experience is the combination of culture, technology and physical environmental interactions an

CPG Marketing & Sales
CPG Marketing & Sales: Harnessing Big Data & AI To Boost Revenue

CPG Marketing & Sales: Harnessing Big Data & AI To Boost RevenueCompared to other industry firms, the ones in the CPG industry spend colossal amount of money on media buying and sales’ trade promotions. In fact, in a report by the The CMO Survey, it’s found that the CPG companies allocate the highest percentage of the

The Top 6 Business Intelligence Trends For 2018 Beyond thegem blog masonry
Top 6 Business Intelligence Trends To Watch For In 2018 And Beyond

Top 6 Business Intelligence Trends To Watch For In 2018 And BeyondInsight-driven decision making has always been a stern necessity for organizations to gain the competitive edge and stay relevant in the market. Even though the concept of Business Intelligence is not a new one, the constant evolution of these solutions resulted in a continuous

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