Trade Promotion Optimization Myths
5 Trade Promotion Optimization Myths You Need To Stop Believing

5 Trade Promotion Optimization Myths You Need To Stop BelievingDeriving maximum returns from their trade investment is a much-desired aspiration for most Consumer Packaged Goods (CPG) companies and a  well-intentioned agenda.However, their efforts seem to take a hit because of their reluctance to choose an automated and software-driven approach rather than a time consuming, the

Best Practices for Moving from TPM to TPO
3 Best Practices For Moving From TPM To TPO

3 Best Practices For Moving From TPM To TPOOne of the biggest investments consumer goods (CPG) companies make is into trade promotion and for a good reason. It’s a highly competitive market and sales are closely tied to effective trade promotions.But while CPG companies are open to spending significant amount of revenues on trade promotion,

Post Promotion Analysis
The Importance Of Post Promotion Analysis And How To Get It Right

The Importance Of Post Promotion Analysis And How To Get It RightTrade promotion optimization largely depends on an exhaustive understanding and analysis of event ROI.  Post-Event Analysis/ Post-Promotion Analysis determines the effectiveness of trade promotion spending. This analysis is crucial to understanding the profit and incremental volume that has been achieved for the trade dollars spent.Post

Trade Promotion Optimization Software
A Quick Guide To Choosing A Trade Promotion Optimization Software

A Quick Guide To Choosing A Trade Promotion Optimization Software58 percent of respondents in a POI survey confirmed that they have invested in a trade promotion optimization software(TPO) for global markets and 88 percent of them have invested in multiple trade promotion optimization software to manage local markets too.These numbers indicate that a robust TPO solution is essential

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