Customer Data Platform
Integrate customer data. Achieve personalized omnichannel outcomes.
of companies have a data efficiency problem. More specifically, a data accessibility problem.
can’t leverage fresh data for actionable, timely insights.
suffer outdated data collection practices
can’t customize their data to be useful for their business needs.
Only a third of CMOs are confident about their customer data and analytics tools. Most struggle with managing large volumes of data.
Do you see a pattern? Do you recognize your data bottlenecks and inefficiencies?
The outcome? Limited Marketing Attribution Analysis. Underutilized Customer Lifetime Value. Missing micro-event insights for marketing personalization. Limited access to historical data. Fragmented customer data, fragmented insights, fragmented marketing efforts. Reporting latency.
The list goes on.
The modern marketer has access to comprehensive customer data from multiple channels. Websites. SEO. Email. Social media. Google Analytics. CRM. You name it.
But they can barely capitalize on any of it.
What use is all the data in the world if you can’t efficiently utilize it?
Enter Acuvate's Customer Data Platform: Achieve stronger omnichannel marketing ROI with AI-based MarTech superpower.
Acuvate’s Customer Data Platform will increase Return On Ad Spend (ROAS), reduce Customer Acquisition Cost (CAC), and improve brand equity.
By enabling personalization and data-driven decisions with customer and marketing data integration across multiple sources.
No limits on data volume.
To serve you a 360-degree view of the customer journey. With the granularity of each individual customer.
With Acuvate CDP, enterprises, brands and marketers access insights that matter.
Precise customer Lifetime Value (CLV)
and timely insights to improve it
Real-time marketing attribution
and insights to take timely action, reduce ad waste and improve marketing ROI
Holistic, informed customer personas
and the power to personalize every customer touchpoint
and the ability to influence the shopper in the moments that matter
Do you know why 2023 is the year to start investing in CDP?
Leverage refined personas to increase Return on Ad Spend (ROAS)
Reduce Customer Acquisition Cost (CAC) by identifying exact advertising and marketing channels that bring revenue
Acuvate CDP infuses AI superpowers into your martech stack and marketing efforts to make your revenue goals come to life.
You get data-driven
Limitless historical and current customer data
Qualitative customer identities
Data refresh capabilities for shifting customer needs and priorities
You predict CLV with
Integration of Google Analytics click-level data with enterprise CRM
Probabilistic models like BG, NBD, and more
Deep learning models for accurate CLV predictions
You achieve advanced attribution analysis with
Rule customization for every attribution model
Flexible ruleset and Machine Learning
Integration of multiple data sources to identify and verify attribution patterns
You recognize patterns from micro-event predictions with
Event Google Analytics data point processing using GCP ML capabilities
Identification of new behavior patterns and marketing channel-efficiency
Micro-event to micro-moment journey through advanced BQ analytics