Nielsen Analytics

Acuvate’s Nielsen Analytics solution helps you identify opportunities to increase market share and maximize Nielsen Investments. FMCG companies buy syndicated Data and one of the major providers is Nielsen. Companies subscribe to Nielsen data and they have the analyst team build reports using Excel Spreadsheets and Macro which is not the best productive use of their time which should be ideally be spent on analyzing the Information. Also integrating In-house sales and Financial data into the spreadsheets is a complex task and also the resultant reports do not have the ability to drill down from a data point to help them take a decision and they need to go through endless no of worksheet tabs for the same.

Acuvate’s Nielsen Analytics answers all these questions for you. Increase your Market Share and Maximize Nielsen’s Investment. Turn Nielsen Data into actual Information to give your Sales and Marketing teams better insights for taking the right decisions using Powerful Dashboards.

Our solution has a data model and ETL ready built which allows you to integrate the Nielsen data into a DataMart and prebuilt reports with capabilities of advanced visualization, ask Natural Language questions like

“Show Top Gaining Brands for Year 2015”

“Show Market Share by US vs Competitor as Pie Chart”

without having to rely on a developer to build new reports. The Self Service BI Capability allows you to integrate internal data from your LOB systems to get better insights. This allows you to be more agile in using Nielsen data in-house and not rely on a time consuming and costly service for you to take decisions on improving your market share.