Turn Nielsen Data into actual Information for better insights
Craft Better Decisions using Powerful Dashboards.
The break-neck pace at which data is exploding is posing challenges to the analytics industry. With all this data at the disposal, why are consumer goods company still taking decisions on gut? It’s solely not about what you have – the question is what are the enterprises doing with this accumulated data. Are they analyzing it / continuing to reevaluate it and creating digital feedback loops?
One of the biggest data sources for the FMCG industry is Nielsen reports. The analyst team helps build reports on the Nielsen data using Excel spreadsheets and Macros. However, this isn’t the most effective way as the analysts are ideally expected to spend time on analyzing the information rather than creating reports.
Also integrating in-house sales and financial data into the spreadsheets is a complex task. The resultant reports lack the drill-down ability from a data point to arrive at a decision and demand visiting endless no of worksheet tabs for the same.
Increase your Market Share and Maximize Nielsen’s Investment using Acuvate’s Nielsen Analytics. Turn Nielsen Data into actual Information helping your Sales and Marketing teams with better insights. for making the right decisions using Powerful Dashboards. Our solution includes a data model and is ETL ready. This allows integration of the Nielsen data into DataMart and prebuilt reports using advanced visualization capabilities.
Analysts can ask also natural language questions like:
Show Top Gaining Brands for the Year 2015
Show Market Share by US vs Competitor as Pie Chart