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May 9, 2018 Trade Promotion Optimization: Challenges And How AI Can Help40% of CPG trade promotion spending doesn’t drive the desired results – Nielsen Holdings What is the retailer...
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May 2, 2018 Data Brokers: How Can Consumer Goods Companies Maximize ROIConsumer goods companies are increasingly realizing the value of leveraging data and driving well-informed decision making that is...
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CPG Revenue Management Success: Using Advanced Analytics To Build Pricing And Promotion StrategiesRevenue ManagementApril 18, 2018 CPG Revenue Management Success: Using Advanced Analytics To Build Pricing And Promotion StrategiesIn recent years, a rapidly increasing number of consumer packaged-goods (CPG) companies and retailers have been successfully using... -
December 3, 2017 Why CPG Companies Need AI In Their Revenue Management StrategyCompared to other organizations from other industries, CPG businesses are typically more reliant on decision-making efficiency to remain...
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The Secret Solutions That Increased The Marketing ROI Of Fortune 100 Fmcg Companies By Over 3%Revenue ManagementOctober 4, 2017 The Secret Solutions That Increased The Marketing ROI Of Fortune 100 Fmcg Companies By Over 3%Throughout the chapters of history, the target market of the FMCG industry is huge and constantly expanding. In...
