-
December 14, 2018 Top Retail Industry Trends To Watch For In 2019Consumer demands and expectations have long dictated the changes that come to the retail landscape. To stay afloat...
-
November 5, 2018 Top CPG Industry Trends To Watch For In 2019Consumer Packaged Goods companies, or CPGs, exist in a dynamic market where today’s consumers have much higher expectations...
-
October 10, 2018 Optimizing CPG Advertising Spend With Advanced AnalyticsCompared to organizations in other industries, CPG companies spend a colossal amount of money on marketing and advertising...
-
September 26, 2018 5 Amazing Business Benefits Of Data VisualizationData visualization, true to its name, is the representation of data in a pictorial or graphical format, which...
-
August 28, 2018 5 Trade Promotion Optimization Myths You Need To Stop BelievingDeriving maximum returns from their trade investment is a much-desired aspiration for most Consumer Packaged Goods (CPG) companies...
-
August 7, 2018 The Importance Of Post Promotion Analysis And How To Get It RightTrade promotion optimization largely depends on an exhaustive understanding and analysis of event ROI. Post-Event Analysis/ Post-Promotion Analysis determines...
-
August 1, 2018 Applications Of Artificial Intelligence In The CPG SectorAI Technologies Will Be in Almost Every New Software Product by 2020 – GartnerArtificial Intelligence has consistently been...
-
July 13, 2018 How Weather Impacts Retail Sales & How Big Data Analytics Can HelpThe celebration is not only for festivals and seasons, it is also for Sales. As much as shelf...
-
July 9, 2018 A Quick Guide To Choosing A Trade Promotion Optimization Software58 percent of respondents in a POI survey confirmed that they have invested in a trade promotion optimization software(TPO) for global...
-
June 25, 2018 How To Build A High-Yield Retail Promotion MIX With Advanced AnalyticsRetailers always sit on a humongous heap of data. The problem here is not about quantity, it is...
