Consumer Goods and Services Admin November 17, 2022

Consumer Goods and Services

Enabling Digital Transformation Journeys in CPG & Retail

Unraveling intelligent retail operations to deliver exceptional customer service every step of the way!

It’s the era of connected and empowered customers, defined by rapidly changing customer expectations, attitudes, and behavior. Today’s consumers demand consistent, seamless, and personalized brand engagement delivered instantly using channels of their choice. They expect to be seen as people driven by emotion and desire brands to empathize with their needs and wants at all times.

To deliver robust end-to-end customer experiences and fuel growth through advanced business models, it is essential for CPG/retail brands to now focus on continuous innovation, create agile processes and operations, build a data-led digital organization, and maintain a single network thread to achieve the “zero-waste agenda goal.”

Acuvate is here to deliver on this and much more! We offer best-in-class IT services and solutions that can help you Modernize, Automate, and Transform your CPG and retail business. With powerful technologies like cloud computing, AI, and analytics, our clients can create unified customer and employee experiences at scale, achieve operational excellence, safety, and sustainability, and build next-gen digital factories.

See how we are helping our CPG clients reinvent operations and unlock maximum value!

Acuvate helps Baby Dove PH drive brand recognition and decrease customer acquisition costs by 85%.

  • New moms face a special yet challenging phase.
  • Acuvate designed an empathetic chatbot that answers new-parent queries, provides helpful product recommendations, and registers new moms to the Baby Dove Real Moms Village.
  • Best in Advancing Signals at the Meta Partner Day, 2021.

Acuvate helps a global CPG brand save 47% of time with an all-in-one employee experience chatbot.

  • High volume of manual, low-value HR, IT, and logistics tasks on various channels.
  • Acuvate designed an all-encompassing EX chatbot to provide multilingual, real-time support.
  • 40% reduction in cases; 50% reduction in average case length.

Acuvate helps a leading CPG firm achieve a 20% increase in OEE and save ~4000-person hours per month.

  • Aim was to improve output reliability, optimize resource utilization, and achieve the “zero-waste agenda” goal.
  • Acuvate built state-of-the-art digital factory and digital supply chain initiatives with the Microsoft Modern BI Suite.
  • 8% increase in output reliability; significant rise in labor productivity.

We promote digital nativity for every CPG use case

  • Automation of paper-based processes
  • Production flow monitoring and digital asset management
  • Data-driven smart manufacturing
Supply chain
Supply chain
  • Building intelligent, data-driven, supply chain
  • Transforming linear supply chains into more integrated and connected networks.
  • Consumer Engagement Platforms
  • Consumer Insights
  • Consumer Experience
  • Innovation Management
  • Ad Spend Optimization
Sales and Revenue
Sales and Revenue
  • Sales Insights
  • Trade Promotion Optimization
Digital Collaboration
Digital Collaboration
  • Self-service for business users
  • B2B collaboration
  • Digital adoption of internal systems

Trusted by the best

200+ enterprises worldwide including several Fortune 500

Our Solutions for the CPG Industry

Consumer Experience Chatbots
Consumer Experience Chatbots

Provide value-based, personalized engagement, lead customers to purchase, and boost CSAT with human-like conversations


  • Omnichannel
  • Multilingual
  • Conversational voice support
  • Analytics
  • Reusable
  • Flexible integrations
  • Personalized Recommendations


  • 95% customer satisfaction
  • 85% reduction in customer acquisition costs
  • 4X Sales uplift
  • 65% reduction in live agent support
  • Increased CSAT and loyalty
Employee Experience Virtual Assistants
Employee Experience Virtual Assistants

An efficient, error-free, low-cost solution to solve employee issues quickly, automate tasks at scale, and increase self-service.


  • First line of support
  • Live agent handover
  • Microsoft Bing Search
  • Multilingual
  • No-code backend integrations
  • Task automation


  • 50% deflection of low-value requests
  • ~60-100 hours per week saved
  • Reduced employee support costs
  • Improved productivity and experience
Business Intelligence Data Bots
Business Intelligence Data Bots

Super-fast business insights, visuals, charts, and reports right on the chatbot.


  • Natural language query understanding
  • BI system integration
  • Data Model Ingestion
  • Report view in chat
  • Mobile and desktop ready
  • MS Teams access


  • 50% deflection of low-value queries
  • ~60-100 hours per week time savings
  • Increase employee satisfaction and experience
Ad Spend Optimization
Ad Spend Optimization

Analyze, measure, plan ad campaigns, and optimize spends with end-to-end supply chain visibility, buyer trends, and sales forecasting.


  • Data ingestion from multiple sources
  • Common data model for marketing
  • Dashboards highlighting expected ROI
  • What-if analysis
  • Prescriptive analytics
  • Ad performance metrics
  • Natural level insights in MS Teams


  • Reduce marketing cost by 2-3%
  • Sales uplift by 2-3%
  • Marketing ROI uplift by 3%
Data-driven Smart Manufacturing
Data-driven Smart Manufacturing

End-to-end data solution to optimize overall equipment efficiency (OEE) and reduce waste with digital manufacturing.


  • Real-time root cause analysis and action
  • Self-service machine learning and analytics
  • Trustworthy data quality


  • $100 savings due to waste reduction
  • Improve OEE (75% with Kaizen opportunities)
  • Prejudice failure with 50-70% higher accuracy
  • ~4000 person hours saving per month
  • Zero-waste sustainability goals
Outsourced Manufacturer
Outsourced Manufacturer/Packaging Partner Audit

Maximize value from extended partners and reduce wastage by automating analysis, grade assignment, and audit of partners.


  • Single source of truth
  • Automated data analysis, trend analysis, and graph generation
  • Extended capture of data
  • Automated grade assignment and audit
  • Notification/alerts


  • Standardized capture, storage, and analysis of data
  • Improved TAT
  • Reduced wastage
  • Improved compliance with industry standards
IoT-based Smart Asset Management
IoT-based Smart Asset Management

Stay up-to-speed with asset management, recovery, maintenance, inventory, and replenishment anytime, anywhere with IoT.


  • Remote asset tracking
  • Asset health monitoring
  • Asset Lifecycle management
  • Asset workflow automation
  • Predictive asset maintenance


  • Reduce unscheduled downtime by 60-70%
  • Increase asset lifecycle by 10-12%
  • Reduce safety incidents by 45-50%
  • Increase in operational efficiency by 20%
  • Faster, better decisions
Workforce Analytics
Workforce Analytics

Gain new insights and improve employee engagement with a data analytics solution that helps analyze, measure, and track employee-related data.


  • Integration with HR systems like Social Chatter, SAP SuccessFactors, etc.
  • Identification of people issues with meaningful insights
  • Predictive employee engagement, turnover, and performance issues.


  • 30% increase in employee productivity
  • 50% reduction in employee attrition
  • Cost savings
Complaint Automation
Complaint Automation

Turn your customers into loyal ones by categorizing complaint emails, understanding sentiment, replying to emails, and creating cases in CRM.


  • Topic modeling
  • Machine learning-led email categorization
  • NLP-based automated responses
  • Custom reports
  • Automated case creation
  • Personalized strategy


  • Increased team efficiency by 30-35%
  • Automated response
  • Elimination of manual errors
  • Improved CSAT
  • Improved SLAs
Innovation Platform
Innovation Platform

Build and foster a culture of sustainable innovation, avoid duplication, and effort wastage with a transparent centralized solution.


  • Customizable form templates
  • Centralized solution
  • Focused ideation
  • Configurable gamification
  • Duplication detection
  • Integration with LOB apps
  • Notifications and alerts
  • Configurable reports and dashboards
  • Multilingual support


  • 50% time savings
  • 80% faster response rate for idea approval
  • 100% transparency in ideation process
  • Secure approvals

Our CPG Services

Data Migration and Modernization

  • Build a dynamic, predictable, and more connected supply chain with end-to-end operational visibility
  • Unify data sources across the sales and marketing life cycles to maintain a holistic customer profile
  • Build a unified modern digital platform for secure employee collaboration

Artificial Intelligence for Business

  • Optimize labor productivity and efficiency, reduce wastage, and build a sustainable product lifecycle
  • Build smart stores with IoT-led in-store data
  • Leverage “digital twins” to manage your assets and predict potential failures

Consulting and Managed Services

  • Managed services: Office 365, Azure and GCP cloud migration, AiDMS
  • Program Management
  • Assessment and Planning
  • Security and Governance
  • Change Management and Adoption

Chatbots and Automation

  • Deliver intelligent conversations, promote self-service, and automate routine tasks with AI-powered customer, employee, and RPA bots
  • Use IoT devices and AI bots to monitor the location and condition of goods in the supply chain
  • Uncover omnichannel customer insights with best-in-the-industry AI- enabled digital assistants

Why Acuvate?

Homegrown AI & ML

based accelerators
with IP rights


Years of industry


AI-powered bots


Advanced Analytics



7+ years experience

in AI/ML apps and
chatbot development

Proven expertise

in setting up Center of
Excellence (CoE)


weeks time-to-market leveraging
reusable solutions

25 person-years

experience in research,
design & development

Latest Thoughts & Insights


The fast-paced and disruptive environment of the CPG industry requires the adoption of modern technologies in order for businesses to stay relevant. This eBook is tailored to CPG executives and highlights AI’s significance in the CPG industry, practical AI applications, real-world examples, and case studies

As chatbot adoption rises, enterprises have started deploying specialized chatbots for each function or department, including HR, IT, business intelligence, and the intranet.

Personalized customer experiences are slowly becoming the heart and soul of meaningful customer engagement. Know how.


From real-time notifications to promoting new products to the relevant customer, to enhancing in-store retail experience, learn how IoT is shaping up the CPG industry.

Ready to drive business growth through conversational technology?Let's Begin

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