Free EBook

Driving Marketing Efficiency In The Consumer Goods Business With Advanced Analytics

DRIVING MARKETING EFFICIENCY IN THE CONSUMER GOODS BUSINESS WITH ADVANCED ANALYTICS

Information is the oil of the 21st century, and analytics is the combustion engine – Gartner

Summary

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A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.

In this free eBook you’ll discover:

  • Challenges marketers face in in the consumer goods business
  • The current state of marketing analytics
  • The overview and importance of advanced analytics
  • Traditional analytics vs advanced analytics
  • Advanced analytics solutions use cases in the areas of
    • Measuring marketing effectiveness
    • Optimizing marketing and advertising spend
    • Sales forecasting
    • Product portfolio management
    • Marketing mix modelling
  • Driving analytics adoption within your organization with AI
  • Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
  • How you can get started right away?
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