A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
In this free eBook you’ll discover:
- Challenges marketers face in in the consumer goods business
- The current state of marketing analytics
- The overview and importance of advanced analytics
- Traditional analytics vs advanced analytics
- Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
- Driving analytics adoption within your organization with AI
- Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
- How you can get started right away?