Consumer Goods and Services
Enabling Digital Transformation Journeys in CPG & Retail
Unraveling intelligent retail operations to deliver exceptional customer service every step of the way!
It’s the era of connected and empowered customers, defined by rapidly changing customer expectations, attitudes, and behavior. Today’s consumers demand consistent, seamless, and personalized brand engagement delivered instantly using channels of their choice. They expect to be seen as people driven by emotion and desire brands to empathize with their needs and wants at all times.
To deliver robust end-to-end customer experiences and fuel growth through advanced business models, it is essential for CPG/retail brands to now focus on continuous innovation, create agile processes and operations, build a data-led digital organization, and maintain a single network thread to achieve the “zero-waste agenda goal.”
Acuvate is here to deliver on this and much more! We offer best-in-class IT services and solutions that can help you Modernize, Automate, and Transform your CPG and retail business. With powerful technologies like cloud computing, AI, and analytics, our clients can create unified customer and employee experiences at scale, achieve operational excellence, safety, and sustainability, and build next-gen digital factories.
See how we are helping our CPG clients reinvent operations and unlock maximum value!
Acuvate helps Baby Dove PH drive brand recognition and decrease customer acquisition costs by 85%.
- New moms face a special yet challenging phase.
- Acuvate designed an empathetic chatbot that answers new-parent queries, provides helpful product recommendations, and registers new moms to the Baby Dove Real Moms Village.
- Best in Advancing Signals at the Meta Partner Day, 2021.
Acuvate helps a global CPG brand save 47% of time with an all-in-one employee experience chatbot.
- High volume of manual, low-value HR, IT, and logistics tasks on various channels.
- Acuvate designed an all-encompassing EX chatbot to provide multilingual, real-time support.
- 40% reduction in cases; 50% reduction in average case length.
Acuvate helps a leading CPG firm achieve a 20% increase in OEE and save ~4000-person hours per month.
- Aim was to improve output reliability, optimize resource utilization, and achieve the “zero-waste agenda” goal.
- Acuvate built state-of-the-art digital factory and digital supply chain initiatives with the Microsoft Modern BI Suite.
- 8% increase in output reliability; significant rise in labor productivity.
We promote digital nativity for every CPG use case
- Automation of paper-based processes
- Production flow monitoring and digital asset management
- Data-driven smart manufacturing
- Building intelligent, data-driven, supply chain
- Transforming linear supply chains into more integrated and connected networks.
- Consumer Engagement Platforms
- Consumer Insights
- Consumer Experience
- Innovation Management
- Ad Spend Optimization
Sales and Revenue
- Sales Insights
- Trade Promotion Optimization
- Self-service for business users
- B2B collaboration
- Digital adoption of internal systems
Trusted by the best
Our Solutions for the CPG Industry
Provide value-based, personalized engagement, lead customers to purchase, and boost CSAT with human-like conversations
An efficient, error-free, low-cost solution to solve employee issues quickly, automate tasks at scale, and increase self-service.
Super-fast business insights, visuals, charts, and reports right on the chatbot.
Analyze, measure, plan ad campaigns, and optimize spends with end-to-end supply chain visibility, buyer trends, and sales forecasting.
End-to-end data solution to optimize overall equipment efficiency (OEE) and reduce waste with digital manufacturing.
Maximize value from extended partners and reduce wastage by automating analysis, grade assignment, and audit of partners.
Stay up-to-speed with asset management, recovery, maintenance, inventory, and replenishment anytime, anywhere with IoT.
Gain new insights and improve employee engagement with a data analytics solution that helps analyze, measure, and track employee-related data.
Turn your customers into loyal ones by categorizing complaint emails, understanding sentiment, replying to emails, and creating cases in CRM.
Build and foster a culture of sustainable innovation, avoid duplication, and effort wastage with a transparent centralized solution.
Our CPG Services
Data Migration and Modernization
- Build a dynamic, predictable, and more connected supply chain with end-to-end operational visibility
- Unify data sources across the sales and marketing life cycles to maintain a holistic customer profile
- Build a unified modern digital platform for secure employee collaboration
Artificial Intelligence for Business
- Optimize labor productivity and efficiency, reduce wastage, and build a sustainable product lifecycle
- Build smart stores with IoT-led in-store data
- Leverage “digital twins” to manage your assets and predict potential failures
Consulting and Managed Services
- Managed services: Office 365, Azure and GCP cloud migration, AiDMS
- Program Management
- Assessment and Planning
- Security and Governance
- Change Management and Adoption
Chatbots and Automation
- Deliver intelligent conversations, promote self-service, and automate routine tasks with AI-powered customer, employee, and RPA bots
- Use IoT devices and AI bots to monitor the location and condition of goods in the supply chain
- Uncover omnichannel customer insights with best-in-the-industry AI- enabled digital assistants
Homegrown AI & ML
with IP rights
Years of industry
7+ years experience
in AI/ML apps and
in setting up Center of
weeks time-to-market leveraging
experience in research,
design & development
Latest Thoughts & Insights
The fast-paced and disruptive environment of the CPG industry requires the adoption of modern technologies in order for businesses to stay relevant. This eBook is tailored to CPG executives and highlights AI’s significance in the CPG industry, practical AI applications, real-world examples, and case studies
Personalized customer experiences are slowly becoming the heart and soul of meaningful customer engagement. Know how.
From real-time notifications to promoting new products to the relevant customer, to enhancing in-store retail experience, learn how IoT is shaping up the CPG industry.