The Recession Resilience Blueprint: How CPG Leverages Data Analytics
Expert Insights and Best Practices for Building a More Resilient Business Model
Advisory Board member & Independent Consultant | Ex – General Manager Microsoft Solutions
Practice Head – Data & Analytics
In today’s ever-changing market, Consumer Packaged Goods (CPG) companies face many challenges, such as economic downturns, shifting consumer preferences, and intensifying competition.
Fortunately, CPG organizations can utilize data analytics strategies to overcome these obstacles. By gathering and analyzing data from diverse sources, CPG companies can gain valuable insights into consumer behavior and preferences, market trends, and demand forecasts.
Join us as we discuss best practices for using data to make informed business decisions and how CPG companies can prepare for economic downturns by leveraging data analytics strategies.
Our webcast features industry expert Mark Bedford, a former General Manager of Microsoft Solutions and current Advisory Board member and Independent Consultant and is hosted by Shanawaz Sheriff, Practice Head for Data & Analytics.
In our webcast, we discuss the strategies CPG companies have used to navigate through economic recessions and explore the ways data analytics can help CPG companies attain sustainability objectives in relation to COP summits and their associated targets. We also examine how businesses can use data to enhance their media spending and reduce expenses.