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September 30, 2019 How Augmented Analytics Is Transforming Business IntelligenceDespite the growing presence of data analytics, organizations haven’t managed to leverage its power to the fullest and...
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March 26, 2019 Augmented Analytics – Everything You Need to KnowData Analytics – The Usability Problem Data Is the Oil and Analytics Is the Combustion Engine – Gartner...
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March 12, 2019 How Chatbots Can Help Create A Culture Of Analytics In Your OrganizationWe currently live in an era where data is the oil that drives businesses of all sizes. Having...
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January 30, 2019 The What, Why And How Of Trade Promotion ForecastingTrade Promotions are a crucial part of the consumer packaged goods (CPG) industry. They are highly instrumental in...
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January 17, 2019 Top 5 Predictive Analytics Use Cases In The Retail IndustryWe are all aware of the troves of data, retail businesses generate on a daily basis. However, this...
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January 11, 2019 Trade Promotions: Strategies, Best Practices And ToolsAccording to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the...
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December 21, 2018 Marketing MIX Modelling: Maximizing The Impact Of Marketing SpendMarketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing...
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December 14, 2018 Top Retail Industry Trends To Watch For In 2019Consumer demands and expectations have long dictated the changes that come to the retail landscape. To stay afloat...
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November 5, 2018 Top CPG Industry Trends To Watch For In 2019Consumer Packaged Goods companies, or CPGs, exist in a dynamic market where today’s consumers have much higher expectations...
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October 10, 2018 Optimizing CPG Advertising Spend With Advanced AnalyticsCompared to organizations in other industries, CPG companies spend a colossal amount of money on marketing and advertising...