Trade Promotion Forecasting
The What, Why And How Of Trade Promotion Forecasting

The What, Why And How Of Trade Promotion ForecastingTrade Promotions are a crucial part of the consumer packaged goods (CPG) industry. They are highly instrumental in driving sales, creating brand visibility, awareness and loyalty. As per a research carried out by Nielsen Holdings, more than 40% of trade promotions carried out are ineffective and do not yield

Growth strategies
5 Growth Strategies CPG Companies Should Follow In 2019 And Beyond

5 Growth Strategies CPG Companies Should Follow In 2019 And BeyondThe CPG or Consumer Packaged Goods industry is a massive one, globally. It also has a varied range of products in its purview, such as packaged foods to sanitary products to daily essentials. Reports indicate that the global consumer packaged goods sector is slated to be a

Trade Promotions Strategies Best Practices
Trade Promotions: Strategies, Best Practices And Tools

Trade Promotions: Strategies, Best Practices And ToolsAccording to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the brand for both the manufacturer and the retailer. That’s why both the parties need to dig deeper into data, roll up their sleeves and start thinking out of the box to

Marketing Mix Modelling
Marketing MIX Modelling: Maximizing The Impact Of Marketing Spend

Marketing MIX Modelling: Maximizing The Impact Of Marketing SpendMarketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too. A

Retail Industry Trends
Top Retail Industry Trends To Watch For In 2019

Top Retail Industry Trends To Watch For In 2019Consumer demands and expectations have long dictated the changes that come to the retail landscape. To stay afloat and meet their increasing needs, the retail industry is constantly evolving and facing both new challenges as well as opportunities spurred by the emergence of new technologies.Today, customers value

CPG Industry Trends
Top CPG Industry Trends To Watch For In 2019

Top CPG Industry Trends To Watch For In 2019Consumer Packaged Goods companies, or CPGs, exist in a dynamic market where today’s consumers have much higher expectations than their predecessors in terms of service as well as the quality of products. They know what they want and how to get it. With the rise of technology