Trade Promotion Forecasting
The What, Why And How Of Trade Promotion Forecasti...

The What, Why And How Of Trade Promotion Forecasting Trade Promotions are a crucial part of the consumer packaged goods (CPG) industry. They are highly instrumental in driving sales, creating brand visibility, awareness and loyalty. As per a research carried

Growth strategies
5 Growth Strategies CPG Companies Should Follow In...

5 Growth Strategies CPG Companies Should Follow In 2019 And Beyond The CPG or Consumer Packaged Goods industry is a massive one, globally. It also has a varied range of products in its purview, such as packaged foods to sanitary

Trade Promotions Strategies Best Practices
Trade Promotions: Strategies, Best Practices And T...

Trade Promotions: Strategies, Best Practices And Tools According to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the brand for both the manufacturer and the retailer. That’s why both the parties need to

Marketing Mix Modelling
Marketing MIX Modelling: Maximizing The Impact Of ...

Marketing MIX Modelling: Maximizing The Impact Of Marketing Spend Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of

Retail Industry Trends
Top Retail Industry Trends To Watch For In 2019

Top Retail Industry Trends To Watch For In 2019 Consumer demands and expectations have long dictated the changes that come to the retail landscape. To stay afloat and meet their increasing needs, the retail industry is constantly evolving and facing

CPG Industry Trends
Top CPG Industry Trends To Watch For In 2019

Top CPG Industry Trends To Watch For In 2019 Consumer Packaged Goods companies, or CPGs, exist in a dynamic market where today’s consumers have much higher expectations than their predecessors in terms of service as well as the quality of

Out of stock
The 2 Major Causes Of Out-Of-Stock Situations ...

The 2 Major Causes Of Out-Of-Stock Situations & How To Prevent Them Stockouts are consistently a dread for retailers and CPG companies. It isn’t just that they lead to lost sales, but they also increase operations costs and result in

Trade Promotion Optimization Myths
5 Trade Promotion Optimization Myths You Need To S...

5 Trade Promotion Optimization Myths You Need To Stop Believing Deriving maximum returns from their trade investment is a much-desired aspiration for most Consumer Packaged Goods (CPG) companies and a  well-intentioned agenda. However, their efforts seem to take a hit

Best Practices for Moving from TPM to TPO
3 Best Practices For Moving From TPM To TPO

3 Best Practices For Moving From TPM To TPO One of the biggest investments consumer goods (CPG) companies make is into trade promotion and for a good reason. It’s a highly competitive market and sales are closely tied to effective

Trade Promotion Optimization Software
A Quick Guide To Choosing A Trade Promotion Optimi...

A Quick Guide To Choosing A Trade Promotion Optimization Software 58 percent of respondents in a POI survey confirmed that they have invested in a trade promotion optimization software(TPO) for global markets and 88 percent of them have invested in multiple trade promotion