How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product InnovationCompared to businesses in other industries, the ones in the Consumer Goods (CG) industry spend a colossal amount of money on marketing and advertising. Advertising campaigns tend to have a major influence on the shopping and buying behaviors of consumers, driving
A Quick Guide To Understanding Data Virtualization Enterprises today need faster access to real-time data to solve some of the most pressing business challenges and stay competitive. However, the number of data persistence options continue to grow due to today’s application ecosystem. These options include NoSQL databases, on-premise data warehouses, relational databases and so on.
The Amazing Benefits Of Voice-Enabled Business Intelligence With the advancements in natural language processing (NLP), Big Data, artificial intelligence (AI) and automation, businesses are replacing their traditional Business Intelligence (BI) systems with modern automated BI systems over the last few years. However, a low user adoption rate still poses a problem for business organizations while implementing a
How Is Prescriptive Analytics Transforming The Future Of Business And Decision-Making THE PRESCRIPTIVE ANALYTICS SOFTWARE MARKET WILL REACH $1.88 BILLION BY 2022 - GARTNER The analytics world is fast changing! As the need to leverage data across functions becomes more and more imperative, organizations are fast deploying modern analytics tools that not only predict the
Understanding Data Governance And Who Should Own ItIntroductionData governance is the foundation for managing data efficiently and making the organization’s data reliable and trustworthy. The tenets of data governance are to establish methods, layout clear responsibilities and develop robust processes to standardize, protect and store data. The aim of data governance is to:Minimize risks of