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The Role Of Leadership In Building A Culture Of Data In order to glean useful and actionable insights from organizational data, companies must have a structured data strategy and ensure that a culture of data is imbibed across the organization.

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Top 5 Myths About Data Analytics You Should Stop B...

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Understanding The 5Vs Of Big Data In order to understand at what point ‘data’ transitions into being ‘big data’, and what its key elements are, it is imperative that we study the 5 Vs associated with it:  Velocity, Volume, Value,

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7 Top Business Intelligence Trends To Watch For In 2019 And Beyond More and more organizations have started to appreciate the value of business intelligence (BI) when it comes to their decision-making process. The past few years have seen BI

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The What, Why And How Of Trade Promotion Forecasting Trade Promotions are a crucial part of the consumer packaged goods (CPG) industry. They are highly instrumental in driving sales, creating brand visibility, awareness and loyalty. As per a research carried

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The 2 Major Causes Of Out-Of-Stock Situations ...

The 2 Major Causes Of Out-Of-Stock Situations & How To Prevent Them Stockouts are consistently a dread for retailers and CPG companies. It isn’t just that they lead to lost sales, but they also increase operations costs and result in

CPG Advanced Analytics
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Optimizing CPG Advertising Spend With Advanced Analytics Compared to organizations in other industries, CPG companies spend a colossal amount of money on marketing and advertising spend. In fact, in a report by the CMO Survey, it was discovered that CPG

Data Visualization
5 Amazing Business Benefits Of Data Visualization

5 Amazing Business Benefits Of Data Visualization Data visualization, true to its name, is the representation of data in a pictorial or graphical format, which enables decision makers to understand complex concepts, as well as identify new trends and patterns

Trade Promotion Optimization Myths
5 Trade Promotion Optimization Myths You Need To S...

5 Trade Promotion Optimization Myths You Need To Stop Believing Deriving maximum returns from their trade investment is a much-desired aspiration for most Consumer Packaged Goods (CPG) companies and a  well-intentioned agenda. However, their efforts seem to take a hit

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