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December 6, 2019 The Role Of Data In A Successful Digital Transformation JourneyMcKinsey Global Institute’s reports suggest that data-driven organizations are 23 times more likely to acquire customers, six times as likely...
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September 30, 2019 How Augmented Analytics Is Transforming Business IntelligenceDespite the growing presence of data analytics, organizations haven’t managed to leverage its power to the fullest and...
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August 2, 2019 The Role Of Leadership In Building A Culture Of DataIn order to glean useful and actionable insights from organizational data, companies must have a structured data strategy...
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March 12, 2019 How Chatbots Can Help Create A Culture Of Analytics In Your OrganizationWe currently live in an era where data is the oil that drives businesses of all sizes. Having...
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October 10, 2018 Optimizing CPG Advertising Spend With Advanced AnalyticsCompared to organizations in other industries, CPG companies spend a colossal amount of money on marketing and advertising...
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June 13, 2018 A Quick Guide To Measuring Trade Promotion Effectiveness & ROI“How to get the maximum bang for the buck?” is a common question retail and category managers struggle...
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May 9, 2018 Trade Promotion Optimization: Challenges And How AI Can Help40% of CPG trade promotion spending doesn’t drive the desired results – Nielsen Holdings What is the retailer...
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February 12, 2018 CPG Marketing & Sales: Harnessing Big Data & AI To Boost RevenueCompared to other industry firms, the ones in the CPG industry spend a colossal amount of money on...
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January 25, 2018 Why A CPG Firm’s Business Intelligence Needs AIINFORMATION IS THE OIL OF THE 21ST CENTURY, AND ANALYTICS IS THE COMBUSTION ENGINE – GARTNERThis statement rings...
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January 18, 2018 Advanced Analytics: 4 Simple Steps For Enterprise Adoption86 Percent of Predictive Analytics Users Report Tangible Gains to Their Bottom Line– Forbes Technology Council“Data is the...
