Advanced Analytics For Marketing And Product Innovation (1)
How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation

How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product InnovationCompared to businesses in other industries, the ones in the Consumer Goods (CG) industry spend a colossal amount of money on marketing and advertising. Advertising campaigns tend to have a major influence on the shopping and buying behaviors of consumers, driving

Marketing Mix Modelling
Marketing MIX Modelling: Maximizing The Impact Of Marketing Spend

Marketing MIX Modelling: Maximizing The Impact Of Marketing Spend Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too.

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