Marketing Mix Modelling
Marketing MIX Modelling: Maximizing The Impact Of Marketing Spend

Marketing MIX Modelling: Maximizing The Impact Of Marketing SpendMarketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too. A

Revenue Management Strategy
Why CPG Companies Need AI In Their Revenue Management Strategy

Why CPG Companies Need AI In Their Revenue Management StrategyCompared to other organizations from other industries, CPG businesses are typically more reliant on decision-making efficiency to remain competent.Since important decision-making mostly revolves around strategizing pricing, marketing campaigns, sales trade promotions, assortment optimization and inventory management, Revenue Growth Management (RGM) became a key aspect.The main objective