Marketing Mix Modelling
Marketing MIX Modelling: Maximizing The Impact Of Marketing Spend

Marketing MIX Modelling: Maximizing The Impact Of Marketing Spend Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too.

Data Visualization
5 Amazing Business Benefits Of Data Visualization

5 Amazing Business Benefits Of Data Visualization Data visualization, true to its name, is the representation of data in a pictorial or graphical format, which enables decision makers to understand complex concepts, as well as identify new trends and patterns with ease. If data visualization also features interactivity which is achieved by incorporating technology, then

Trade Promotion Optimization Myths
5 Trade Promotion Optimization Myths You Need To Stop Believing

5 Trade Promotion Optimization Myths You Need To Stop BelievingDeriving maximum returns from their trade investment is a much-desired aspiration for most Consumer Packaged Goods (CPG) companies and a  well-intentioned agenda.However, their efforts seem to take a hit because of their reluctance to choose an automated and software-driven approach rather than a time consuming, the

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