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December 21, 2018 Marketing MIX Modelling: Maximizing The Impact Of Marketing SpendMarketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing...
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September 26, 2018 5 Amazing Business Benefits Of Data VisualizationData visualization, true to its name, is the representation of data in a pictorial or graphical format, which...
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August 28, 2018 5 Trade Promotion Optimization Myths You Need To Stop BelievingDeriving maximum returns from their trade investment is a much-desired aspiration for most Consumer Packaged Goods (CPG) companies...