Marketing Mix Modelling
Marketing MIX Modelling: Maximizing The Impact Of Marketing Spend

Marketing MIX Modelling: Maximizing The Impact Of Marketing Spend Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too.

Retail Industry Trends
Top Retail Industry Trends To Watch For In 2019

Top Retail Industry Trends To Watch For In 2019 Consumer demands and expectations have long dictated the changes that come to the retail landscape. To stay afloat and meet their increasing needs, the retail industry is constantly evolving and facing both new challenges as well as opportunities spurred by the emergence of new technologies. Today,

CPG Industry Trends
Top CPG Industry Trends To Watch For In 2019

Top CPG Industry Trends To Watch For In 2019 Consumer Packaged Goods companies, or CPGs, exist in a dynamic market where today’s consumers have much higher expectations than their predecessors in terms of service as well as the quality of products. They know what they want and how to get it. With the rise of

CPG Advanced Analytics
Optimizing CPG Advertising Spend With Advanced Analytics

Optimizing CPG Advertising Spend With Advanced Analytics Compared to organizations in other industries, CPG companies spend a colossal amount of money on marketing and advertising spend. In fact, in a report by the CMO Survey, it was discovered that CPG companies allocate the highest percentage of the total company budget for marketing. And this spend is divided

Data Visualization
5 Amazing Business Benefits Of Data Visualization

5 Amazing Business Benefits Of Data Visualization Data visualization, true to its name, is the representation of data in a pictorial or graphical format, which enables decision makers to understand complex concepts, as well as identify new trends and patterns with ease. If data visualization also features interactivity which is achieved by incorporating technology, then

Trade Promotion Optimization Myths
5 Trade Promotion Optimization Myths You Need To Stop Believing

5 Trade Promotion Optimization Myths You Need To Stop BelievingDeriving maximum returns from their trade investment is a much-desired aspiration for most Consumer Packaged Goods (CPG) companies and a  well-intentioned agenda.However, their efforts seem to take a hit because of their reluctance to choose an automated and software-driven approach rather than a time consuming, the

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