Data Visualization
5 Amazing Business Benefits Of Data Visualization

5 Amazing Business Benefits Of Data Visualization Data visualization, true to its name, is the representation of data in a pictorial or graphical format, which enables decision makers to understand complex concepts, as well as identify new trends and patterns

Trade Promotion Optimization Myths
5 Trade Promotion Optimization Myths You Need To S...

5 Trade Promotion Optimization Myths You Need To Stop Believing Deriving maximum returns from their trade investment is a much-desired aspiration for most Consumer Packaged Goods (CPG) companies and a  well-intentioned agenda. However, their efforts seem to take a hit

Best Practices for Moving from TPM to TPO
3 Best Practices For Moving From TPM To TPO

3 Best Practices For Moving From TPM To TPO One of the biggest investments consumer goods (CPG) companies make is into trade promotion and for a good reason. It’s a highly competitive market and sales are closely tied to effective

Post Promotion Analysis
The Importance Of Post Promotion Analysis And How ...

The Importance Of Post Promotion Analysis And How To Get It Right Trade promotion optimization largely depends on an exhaustive understanding and analysis of event ROI.  Post-Event Analysis/ Post-Promotion Analysis determines the effectiveness of trade promotion spending. This analysis is crucial

Applications Of Artificial Intelligence
Applications Of Artificial Intelligence In The CPG...

Applications Of Artificial Intelligence In The CPG Sector AI Technologies Will Be in Almost Every New Software Product by 2020 – Gartner Artificial Intelligence has consistently been a buzzword in the last few years. However, merely jumping on the bandwagon

Big Data Analytics
How Weather Impacts Retail Sales & How Big Da...

How Weather Impacts Retail Sales & How Big Data Analytics Can Help The celebration is not only for festivals and seasons, it is also for Sales. As much as shelf life, product positioning, branding, and location, influence sales so do

Trade Promotion Optimization Software
A Quick Guide To Choosing A Trade Promotion Optimi...

A Quick Guide To Choosing A Trade Promotion Optimization Software 58 percent of respondents in a POI survey confirmed that they have invested in a trade promotion optimization software(TPO) for global markets and 88 percent of them have invested in multiple trade promotion

retial promotion
How To Build A High-Yield Retail Promotion MIX Wit...

How To Build A High-Yield Retail Promotion MIX With Advanced Analytics Retailers always sit on a humongous heap of data. The problem here is not about quantity, it is about the quality of data and making data work to help

trade promotion
A Quick Guide To Measuring Trade Promotion Effecti...

A Quick Guide To Measuring Trade Promotion Effectiveness & ROI “How to get the maximum bang for the buck?” is a common question retail and category managers struggle to answer with the implementation of trade promotions. It begins by identifying

Retail POS Data Analysis
Pos Data Analysis: How Can Retailers And Consumer ...

Pos Data Analysis: How Can Retailers And Consumer Goods Companies Make The Most Of It Just to give a glimpse of the potential and magnitude of POS data, let me share something here. Walmart alone processes one million transactions every hour,

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