Trade Promotion Optimization Software
A Quick Guide To Choosing A Trade Promotion Optimization Software

A Quick Guide To Choosing A Trade Promotion Optimization Software 58 percent of respondents in a POI survey confirmed that they have invested in a trade promotion optimization software(TPO) for global markets and 88 percent of them have invested in multiple trade promotion optimization software to manage local markets too. These numbers indicate that a robust TPO solution

Business Intelligence Challenges
4 Major BI Challenges For The FMCG Industry And How To Overcome Them

4 Major BI Challenges For The FMCG Industry And How To Overcome Them Traditionally the FMCG industry is an extremely competitive business. The diverse, broad and hard-to-predict influencing factors in sales, marketing and supply chain make it an ever-changing field. In this environment of constant change, FMCG executives not only have to strategize for the

Intelligent BI
FMCG Sales Success: Using An Intelligent BI For Taking Faster And Accurate Decisions

FMCG Sales Success: Using An Intelligent BI For Taking Faster And Accurate DecisionsThe success of sales executives, Irrespective of the industry they operate in, is heavily reliant on how well-informed they are and how they are able to use this information to take accurate, data-driven decisions in the shortest time possible.Gartner predicts that, by 2022,

Marketing ROI
The Secret Solutions That Increased The Marketing ROI Of Fortune 100 Fmcg Companies By Over 3%

The Secret Solutions That Increased The Marketing ROI Of Fortune 100 Fmcg Companies By Over 3% Throughout the chapters of history, the target market of the FMCG industry is huge and constantly expanding. In a recent research, it is even found that the global FMCG market will grow at a CAGR of around 4% by 2020. With

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