A Quick Guide To Choosing A Trade Promotion Optimization Software 58 percent of respondents in a POI survey confirmed that they have invested in a trade promotion optimization software(TPO) for global markets and 88 percent of them have invested in multiple trade promotion
4 Major BI Challenges For The FMCG Industry And How To Overcome Them Traditionally the FMCG industry is an extremely competitive business. The diverse, broad and hard-to-predict influencing factors in sales, marketing and supply chain make it an ever-changing field.
FMCG Sales Success: Using An Intelligent BI For Taking Faster And Accurate Decisions The success of sales executives, Irrespective of the industry they operate in, is heavily reliant on how well-informed they are and how they are able to use
The Secret Solutions That Increased The Marketing ROI Of Fortune 100 Fmcg Companies By Over 3% Throughout the chapters of history, the target market of the FMCG industry is huge and constantly expanding. In a recent research, it is even found that