Marketing Mix Modelling
Marketing MIX Modelling: Maximizing The Impact Of Marketing Spend

Marketing MIX Modelling: Maximizing The Impact Of Marketing Spend Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too.

Marketing ROI
The Secret Solutions That Increased The Marketing ROI Of Fortune 100 Fmcg Companies By Over 3%

The Secret Solutions That Increased The Marketing ROI Of Fortune 100 Fmcg Companies By Over 3% Throughout the chapters of history, the target market of the FMCG industry is huge and constantly expanding. In a recent research, it is even found that the global FMCG market will grow at a CAGR of around 4% by 2020. With

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