Information Is The Oil Of The 21st Century, And Analytics Is The Combustion Engine – Gartner
Data is the backbone of CPG revenue management. CPG firms generate a colossal amount of data and have innumerable data points and consumer touch points. In order to build highly accurate and profitable business strategies, Revenue Management (RM) officers need a 360° view of reality during decision-making.
This eBook explores how RM officers can leverage Big Data and Advanced Analytics technologies to unlock the value of data and drive revenue.