A CPG Revenue Management Officer’s Guide To Big Data And Advanced Analytics

Data is the backbone of CPG revenue management. CPG firms generate a colossal amount of data and have innumerable data points and consumer touch points. In order to build highly accurate and profitable business strategies, Revenue Management (RM) officers need a 360° view of reality during decision-making.

This eBook explores how RM officers can leverage Big Data and Advanced Analytics technologies to unlock the value of data and drive revenue.

What You Can Expect From The Guide?

• What are Big Data and Advanced Analytics?
• The essentials of Big Data and Advanced Analytics for RM
• How these technologies help in setting high-yield pricing, marketing, trade promotion and supply chain strategies?
• How they provide fact-based recommendations for exploring new market opportunities.
• How an advanced analysis looks like?
• Case studies and real-life examples
• How you can get started right away?