A CPG Revenue Management Officer’s Guide To Big Data And Advanced Analytics
Information Is The Oil Of The 21st Century, And Analytics Is The Combustion Engine
Data is the backbone of CPG revenue management. CPG firms generate a colossal amount of data and have innumerable data points and consumer touch points. In order to build highly accurate and profitable business strategies, Revenue Management (RM) officers need a 360° view of reality during decision-making.
This eBook explores how RM officers can leverage Big Data and Advanced Analytics technologies to unlock the value of data and drive revenue.
What You Can Expect From The Guide?
- What are Big Data and Advanced Analytics?
- The essentials of Big Data and Advanced Analytics for RM
- How these technologies help in setting high-yield pricing, marketing, trade promotion and supply chain strategies?
- How they provide fact-based recommendations for exploring new market opportunities.
- How an advanced analysis looks like?
- Case studies and real-life examples
- How you can get started right away?