Information Is The Oil Of The 21st Century, And Analytics Is The Combustion Engine
Data is the backbone of CPG revenue management. CPG firms generate a colossal amount of data and have innumerable data points and consumer touch points. In order to build highly accurate and profitable business strategies, Revenue Management (RM) officers need a 360° view of reality during decision-making.
This eBook explores how RM officers can leverage Big Data and Advanced Analytics technologies to unlock the value of data and drive revenue.
What You Can Expect From The Guide?
- What are Big Data and Advanced Analytics?
- The essentials of Big Data and Advanced Analytics for RM
- How these technologies help in setting high-yield pricing, marketing, trade promotion and supply chain strategies?
- How they provide fact-based recommendations for exploring new market opportunities.
- How an advanced analysis looks like?
- Case studies and real-life examples
- How you can get started right away?