A Guide To Measuring And Improving Trade Promotion Effectiveness

As per an Economic Times Retail feature, even a 15% improvement of trade promotions ROI can enhance the top line by 10% and operating profits by a good 3 to 5%.

Trade promotions offer a wide range of benefits to businesses. It helps companies differentiate their products from the competition, increase the consumption rate in a given period of time, penetrate into new market segments, etc.

Companies leverage trade promotions to improve the distribution of their products and strengthen relationships with the retailers.

But, everything will fall in place only when proper metrics are analyzed and optimized for efficient decision-making.