Artificial Intelligence (AI) will happen in both TPx and Retail Execution sooner than you probably think – Promotion Optimization Institute
According to Nielsen Holdings, 40% of Consumer Goods trade promotion spending doesn’t drive the desired results. Even though the trade promotions spend take up a lion’s share of the organizational revenue, traditionally manufacturers have always struggled in optimizing their promotion mix for the maximum bang for the buck.
With the advancements in AI technologies, it is now possible to powerfully harness data and run high-yield trade promotions.
Download this free eBook to discover:
- Key Trade Promotion Optimization (TPO) challenges faced today
- What is AI in the context of TPO?
- How AI helps run profitable trade promotions?
- What an AI-Powered analysis looks like?
- How you can get started right away!
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