Increase your revenue and profits margins by building the right promotions and price strategies.
Insight-Driven Disciplined Revenue Growth Management Services For Consumer Goods Companies
Compass is an Acuvate’s AI-Powered revenue management suite created exclusively for CPG companies. Compass helps you spend less time analyzing data and more time gaining actionable insights and recommendations from it.
Are you able to unlock the
value of huge amounts of available data?
CPG Businesses generate an enormous amount of data every day. Building powerful revenue management strategies requires constant harnessing of this data from external (syndicated, POS etc.) and internal (finance, sales, marketing etc.) sources and making it work. Acuvate’s AI-Powered predictive suite for Revenue Growth Management professionals not only ensures you have high-quality real-time data but also transforms it into meaningful recommendations for the present and future.
AI-Powered CPG Revenue Management Suite
- Capture data from multiple external and internal sources including digital media, weather, events, POS, competitor intelligence and beyond.
- Cleanse the data to remove duplicates and also effectively organize the same.
- Convert Unstructured data to structured.
- Unlike traditional analytics which provides shallow insights, predictive and prescriptive analytics forecast and prescribes the right actions to achieve the desired business outcomes.
- Crucial what-if scenarios will be addressed as well.
- Get static or dynamic reports based on hierarchy levels, create new reports or change existing reports.
- Configure Alerts for KPI’s like MSL, OTIF, Perfect store to ensure goods reach the key stakeholders in time if there is a deviation.
- Suggest better Visualizations for reports that are created by Business Analysts
- You don’t have to switch multiple windows and sheets again.
- Our BI chatbots swiftly bring key business insights right to your actively messaging app.
- They act as the voice of your analytics and bring crisp insights at your fingertips with an added advantage of performing transactions with your LOB systems.
Value-Added Roles For Every Business Process
According to Nielsen Holdings, 40 percent of CPG trade promotion spending doesn’t drive the desired results. Our suite acts as an intelligent marketing and trade promotion advisor. It recommends:
- High yield marketing campaigns and sales promotions.
- The right products on which campaigns need to be run.
- The best regions, time and duration for each campaign.
- The amount of investment for each campaign.
Say goodbye to intuition based pricing setting methodologies. Our suite helps you differentiate pricing at multiple segments such as region, SKU, store, and customer. It also lets you build a robust price-pack architecture and lets you optimize pricing strategy for each product size and category.
The suite allows you to forecast product demand and optimize inventory and in-store assortment based on marketing and sales campaigns. It provides insights on Out of Stock situations and anomaly detection. It helps you define the must stock list for each SKU and store.
The advanced analytics capability of the suite forecasts and recommends new product or market or price segment to target. It gives a glimpse of the expected ROI of the growth opportunity and identifies new potential markets.
CPG companies lose a lot of money due to supply chain leakages and operational inefficiencies. The suite recommends improvements for MSL compliance and predicts loss of non-compliance. It also spots the exact causes for OTIF losses and thereby reduces them.