Compass is an Acuvate’s AI-Powered revenue management suite created exclusively for CPG companies. Compass helps you spend less time analyzing data and more time gaining actionable insights and recommendations from it.
The offerings below are the most powerful when used as a suite but are highly productive as add-ons as well. Everything we do is to make your decisions and strategies more data-backed and less reliant on guesswork. Here’s how we make it possible.
CPG Businesses generate an enormous amount of data every day. Building powerful revenue management strategies requires constant harnessing of this data from external (syndicated, POS etc.) and internal (finance, sales, marketing etc.) sources and making it work. Acuvate’s AI-Powered predictive suite for Revenue Growth Management professionals not only ensures you have high-quality real-time data but also transforms it into meaningful recommendations for the present and future.
According to Nielsen Holdings, 40 percent of CPG trade promotion spending doesn’t drive the desired results. Our suite acts as an intelligent marketing and trade promotion advisor. It recommends:
Say goodbye to intuition based pricing setting methodologies. Our suite helps you differentiate pricing at multiple segments such as region, SKU, store, and customer. It also lets you build a robust price-pack architecture and lets you optimize pricing strategy for each product size and category.
The suite allows you to forecast product demand and optimize inventory and in-store assortment based on marketing and sales campaigns. It provides insights on Out of Stock situations and anomaly detection. It helps you define the must stock list for each SKU and store.
The advanced analytics capability of the suite forecasts and recommends new product or market or price segment to target. It gives a glimpse of the expected ROI of the growth opportunity and identifies new potential markets.
CPG companies lose a lot of money due to supply chain leakages and operational inefficiencies. The suite recommends improvements for MSL compliance and predicts loss of non-compliance. It also spots the exact causes for OTIF losses and thereby reduces them.
Leverage the power of AI for your Revenue Management Strategy.