- January 24, 2019 5 Growth Strategies CPG Companies Should Follow In 2019 And BeyondThe CPG or Consumer Packaged Goods industry is a massive one, globally. It also has a varied range...
- January 17, 2019 Top 5 Predictive Analytics Use Cases In The Retail IndustryWe are all aware of the troves of data, retail businesses generate on a daily basis. However, this...
- October 15, 2018 The 2 Major Causes Of Out-Of-Stock Situations & How To Prevent ThemStockouts are consistently a dread for retailers and CPG companies. It isn’t just that they lead to lost...
- October 10, 2018 Optimizing CPG Advertising Spend With Advanced AnalyticsCompared to organizations in other industries, CPG companies spend a colossal amount of money on marketing and advertising...
- September 26, 2018 5 Amazing Business Benefits Of Data VisualizationData visualization, true to its name, is the representation of data in a pictorial or graphical format, which...
- August 22, 2018 3 Best Practices For Moving From TPM To TPOOne of the biggest investments consumer goods (CPG) companies make is into trade promotion and for a good...
- August 7, 2018 The Importance Of Post Promotion Analysis And How To Get It RightTrade promotion optimization largely depends on an exhaustive understanding and analysis of event ROI. Post-Event Analysis/ Post-Promotion Analysis determines...
- July 13, 2018 How Weather Impacts Retail Sales & How Big Data Analytics Can HelpThe celebration is not only for festivals and seasons, it is also for Sales. As much as shelf...
- July 9, 2018 A Quick Guide To Choosing A Trade Promotion Optimization Software58 percent of respondents in a POI survey confirmed that they have invested in a trade promotion optimization software(TPO) for global...
- April 18, 2018 CPG Revenue Management Success: Using Advanced Analytics To Build Pricing And Promotion StrategiesIn recent years, a rapidly increasing number of consumer packaged-goods (CPG) companies and retailers have been successfully using...
