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April 10, 2020 How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product InnovationCompared to businesses in other industries, the ones in the Consumer Goods (CG) industry spend a colossal amount...
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December 21, 2018 Marketing MIX Modelling: Maximizing The Impact Of Marketing SpendMarketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing...