Driving Marketing Efficiency In The Consumer Goods Business With Advanced Analytics

A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.

In this free eBook you’ll discover:

• Challenges marketers face in in the consumer goods business
• The current state of marketing analytics
• The overview and importance of advanced analytics
• Traditional analytics vs advanced analytics
• Advanced analytics solutions use cases in the areas of
  • Measuring marketing effectiveness
  • Optimizing marketing and advertising spend
  • Sales forecasting
  • Product portfolio management
  • Marketing mix modelling
• Driving analytics adoption within your organization with AI
• Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
• How you can get started right away?