08 Nov
Building a Resilient Supply Chain Amid The COVID-1...
Building a Resilient Supply Chain Amid The COVID-19 Disruption Businesses and economies across the world have already faced a massive disruption due to COVID-19 and are preparing for the new normal. As the virus still continues to spread and with
How Supply Chain Leaders Can Ensure Product Availa...
How Supply Chain Leaders Can Ensure Product Availability Amid The New Normal The rapid spread of COVID-19 has forced governments to institute stay-at-home and social distancing rules and order complete lockdowns and store closures. These have not only disrupted businesses
22 Jun
Creating A Digital Supply Chain For The New Normal
Creating A Digital Supply Chain For The New Normal Supply Chain leaders across enterprises were already dealing with various issues in trying to do their best to achieve their service levels such as End to End Supply Chain Visibility. Lack
27 Mar
Essential Apps For Enterprises To Fight The COVID-...
Essential Apps For Enterprises To Fight The COVID-19 Disruption It’s been almost a month since the COVID-19 pandemic started to disrupt the way we live and work. From taking tough decisions, postponing key initiatives, ensuring sustainability to adopting a remote
07 Feb
7 Top Business Intelligence Trends To Watch For In...
7 Top Business Intelligence Trends To Watch For In 2019 And Beyond More and more organizations have started to appreciate the value of business intelligence (BI) when it comes to their decision-making process. The past few years have seen BI
30 Jan
The What, Why And How Of Trade Promotion Forecasti...
The What, Why And How Of Trade Promotion Forecasting Trade Promotions are a crucial part of the consumer packaged goods (CPG) industry. They are highly instrumental in driving sales, creating brand visibility, awareness and loyalty. As per a research carried
24 Jan
5 Growth Strategies CPG Companies Should Follow In...
5 Growth Strategies CPG Companies Should Follow In 2019 And Beyond The CPG or Consumer Packaged Goods industry is a massive one, globally. It also has a varied range of products in its purview, such as packaged foods to sanitary
17 Jan
Top 5 Predictive Analytics Use Cases In The Retail...
Top 5 Predictive Analytics Use Cases In The Retail Industry We are all aware of the troves of data, retail businesses generate on a daily basis. However, this repository of critical data is worthless if it cannot be translated into
11 Jan
Trade Promotions: Strategies, Best Practices And T...
Trade Promotions: Strategies, Best Practices And Tools According to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the brand for both the manufacturer and the retailer. That’s why both the parties need to
21 Dec
Marketing MIX Modelling: Maximizing The Impact Of ...
Marketing MIX Modelling: Maximizing The Impact Of Marketing Spend Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of
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