27 Mar
Essential Apps For Enterprises To Fight The COVID-19 Disruption
Essential Apps For Enterprises To Fight The COVID-19 DisruptionIt’s been almost a month since the COVID-19 pandemic started to disrupt the way we live and work.From taking tough decisions, postponing key initiatives, ensuring sustainability to adopting a remote work environment, the COVID-19 pandemic is something none of us expected.And unfortunately this crisis is still growing
07 Feb
7 Top Business Intelligence Trends To Watch For In 2019 And Beyond
7 Top Business Intelligence Trends To Watch For In 2019 And BeyondMore and more organizations have started to appreciate the value of business intelligence (BI) when it comes to their decision-making process. The past few years have seen BI systems go through different evolutions. Here are some BI trends that we believe will have a
30 Jan
The What, Why And How Of Trade Promotion Forecasting
The What, Why And How Of Trade Promotion Forecasting Trade Promotions are a crucial part of the consumer packaged goods (CPG) industry. They are highly instrumental in driving sales, creating brand visibility, awareness and loyalty. As per a research carried out by Nielsen Holdings, more than 40% of trade promotions carried out are ineffective and do not
24 Jan
5 Growth Strategies CPG Companies Should Follow In 2019 And Beyond
5 Growth Strategies CPG Companies Should Follow In 2019 And Beyond The CPG or Consumer Packaged Goods industry is a massive one, globally. It also has a varied range of products in its purview, such as packaged foods to sanitary products to daily essentials. Reports indicate that the global consumer packaged goods sector is slated to be
17 Jan
Top 5 Predictive Analytics Use Cases In The Retail Industry
Top 5 Predictive Analytics Use Cases In The Retail Industry We are all aware of the troves of data, retail businesses generate on a daily basis. However, this repository of critical data is worthless if it cannot be translated into valuable insights into the consumer’s minds or market trends. While all of the data is
11 Jan
Trade Promotions: Strategies, Best Practices And Tools
Trade Promotions: Strategies, Best Practices And Tools According to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the brand for both the manufacturer and the retailer. That’s why both the parties need to dig deeper into data, roll up their sleeves and start thinking out of the box
