13 Jan
Extracting Actionable Insights From Data: What You Need To Know
Extracting Actionable Insights From Data: What You Need To KnowWhile organizations today generate and capture a vast amount of raw data, they fail to effectively harness the potential business of this data. Extracting insights from raw data and making data-driven decisions has now become pertinent to organizations around the world.In fact, businesses driven by data
28 Nov
Top 10 CPG Industry Trends For 2020
Top 10 CPG Industry Trends For 2020In the past decade, the way people shop and engage with CPG brands has undergone an unprecedented change in the market. Enhancing products and offering a superior customer experience have been prime movers of CPG companies as customer demands are fast-changing. Purchasing has undergone a tectonic shift as more
21 Dec
Marketing MIX Modelling: Maximizing The Impact Of Marketing Spend
Marketing MIX Modelling: Maximizing The Impact Of Marketing SpendMarketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too. A
25 Jan
Why A CPG Firm’s Business Intelligence Needs AI
Why A CPG Firm’s Business Intelligence Needs AIINFORMATION IS THE OIL OF THE 21ST CENTURY, AND ANALYTICS IS THE COMBUSTION ENGINE – GARTNERThis statement rings particularly true for CPG businesses that are typically spread across multiple locations – countries, states, cities, counties and so on. Added to this, CPG enterprises are defined by the inherent
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