13 Jan
Extracting Actionable Insights From Data: What You...
Extracting Actionable Insights From Data: What You Need To Know While organizations today generate and capture a vast amount of raw data, they fail to effectively harness the potential business of this data. Extracting insights from raw data and making
28 Nov
Top 10 CPG Industry Trends For 2020
Top 10 CPG Industry Trends For 2020 In the past decade, the way people shop and engage with CPG brands has undergone an unprecedented change in the market. Enhancing products and offering a superior customer experience have been prime movers
21 Dec
Marketing MIX Modelling: Maximizing The Impact Of ...
Marketing MIX Modelling: Maximizing The Impact Of Marketing Spend Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of
25 Jan
Why A CPG Firm’s Business Intelligence Needs AI
Why A CPG Firm’s Business Intelligence Needs AI INFORMATION IS THE OIL OF THE 21ST CENTURY, AND ANALYTICS IS THE COMBUSTION ENGINE – GARTNER This statement rings particularly true for CPG businesses that are typically spread across multiple locations –
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