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How Different CPG Companies Are Leveraging Big Dat...

How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation Compared to businesses in other industries, the ones in the Consumer Goods (CG) industry spend a colossal amount of money on marketing and advertising. Advertising

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How To Use Big Data For Improving Driver Safety

How To Use Big Data For Improving Driver Safety Road traffic accidents claim more than 1.25 million lives a year, which costs most countries about 3% of their GDP and remains the leading cause of death of people between the

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The Importance And Benefits Of Ensuring Data Quali...

The Importance And Benefits Of Ensuring Data Quality In 2017, The Economist reported that data is the oil of the digital era and has dethroned oil as the most valuable resource in the world. But unlike oil, extracting, maneuvering, filtering, refining and

Power BI  thegem blog masonry
Power BI: 5 Key AI Features You Should Start Using

Power BI: 5 Key AI Features You Should Start Using In a time where the average enterprise generates large amounts of data on a daily basis, unless the data paves a path to gleaning valuable insights, on its own, data

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The Role Of Leadership In Building A Culture Of Da...

The Role Of Leadership In Building A Culture Of Data In order to glean useful and actionable insights from organizational data, companies must have a structured data strategy and ensure that a culture of data is imbibed across the organization.

Data Analytics Myths
Top 5 Myths About Data Analytics You Should Stop B...

Top 5 Myths About Data Analytics You Should Stop Believing Data Analytics in Business According to Stastia, the global big data market is forecasted to grow to 103 billion U.S. dollars by 2027, more than double its expected market size in

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CPG Marketing & Sales: Harnessing Big Data &#...

CPG Marketing & Sales: Harnessing Big Data & AI To Boost Revenue Compared to other industry firms, the ones in the CPG industry spend colossal amount of money on media buying and sales’ trade promotions. In fact, in a report

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