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August 28, 2018 5 Trade Promotion Optimization Myths You Need To Stop BelievingDeriving maximum returns from their trade investment is a much-desired aspiration for most Consumer Packaged Goods (CPG) companies...
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August 22, 2018 3 Best Practices For Moving From TPM To TPOOne of the biggest investments consumer goods (CPG) companies make is into trade promotion and for a good...
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August 7, 2018 The Importance Of Post Promotion Analysis And How To Get It RightTrade promotion optimization largely depends on an exhaustive understanding and analysis of event ROI. Post-Event Analysis/ Post-Promotion Analysis determines...
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July 9, 2018 A Quick Guide To Choosing A Trade Promotion Optimization Software58 percent of respondents in a POI survey confirmed that they have invested in a trade promotion optimization software(TPO) for global...
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June 25, 2018 How To Build A High-Yield Retail Promotion MIX With Advanced AnalyticsRetailers always sit on a humongous heap of data. The problem here is not about quantity, it is...
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June 13, 2018 A Quick Guide To Measuring Trade Promotion Effectiveness & ROI“How to get the maximum bang for the buck?” is a common question retail and category managers struggle...
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May 9, 2018 Trade Promotion Optimization: Challenges And How AI Can Help40% of CPG trade promotion spending doesn’t drive the desired results – Nielsen Holdings What is the retailer...
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May 2, 2018 Data Brokers: How Can Consumer Goods Companies Maximize ROIConsumer goods companies are increasingly realizing the value of leveraging data and driving well-informed decision making that is...
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February 12, 2018 CPG Marketing & Sales: Harnessing Big Data & AI To Boost RevenueCompared to other industry firms, the ones in the CPG industry spend a colossal amount of money on...
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January 25, 2018 Why A CPG Firm’s Business Intelligence Needs AIINFORMATION IS THE OIL OF THE 21ST CENTURY, AND ANALYTICS IS THE COMBUSTION ENGINE – GARTNERThis statement rings...
