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July 9, 2018 A Quick Guide To Choosing A Trade Promotion Optimization Software58 percent of respondents in a POI survey confirmed that they have invested in a trade promotion optimization software(TPO) for global...
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June 25, 2018 How To Build A High-Yield Retail Promotion MIX With Advanced AnalyticsRetailers always sit on a humongous heap of data. The problem here is not about quantity, it is...
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June 13, 2018 A Quick Guide To Measuring Trade Promotion Effectiveness & ROI“How to get the maximum bang for the buck?” is a common question retail and category managers struggle...
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May 9, 2018 Trade Promotion Optimization: Challenges And How AI Can Help40% of CPG trade promotion spending doesn’t drive the desired results – Nielsen Holdings What is the retailer...
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May 2, 2018 Data Brokers: How Can Consumer Goods Companies Maximize ROIConsumer goods companies are increasingly realizing the value of leveraging data and driving well-informed decision making that is...
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February 12, 2018 CPG Marketing & Sales: Harnessing Big Data & AI To Boost RevenueCompared to other industry firms, the ones in the CPG industry spend a colossal amount of money on...
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January 25, 2018 Why A CPG Firm’s Business Intelligence Needs AIINFORMATION IS THE OIL OF THE 21ST CENTURY, AND ANALYTICS IS THE COMBUSTION ENGINE – GARTNERThis statement rings...
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January 18, 2018 Advanced Analytics: 4 Simple Steps For Enterprise Adoption86 Percent of Predictive Analytics Users Report Tangible Gains to Their Bottom Line– Forbes Technology Council“Data is the...
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December 27, 2017 Top 6 Business Intelligence Trends To Watch For In 2018 And BeyondInsight-driven decision making has always been a stern necessity for organizations to gain the competitive edge and stay...
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December 3, 2017 Why CPG Companies Need AI In Their Revenue Management StrategyCompared to other organizations from other industries, CPG businesses are typically more reliant on decision-making efficiency to remain...
