Advanced Analytics For Insurance Industry: 6 Major Use Cases The insurance industry is a high-risk sector. Navigating through tricky claims procedures, pricing and promotion, mitigating risks, cash repression, natural perils, ensuring compliance are some of the toughest problems that pose the industry. Traditionally, Insurance companies have long been dependent on statistics and data to drive
Understanding Data Governance And Who Should Own ItIntroductionData governance is the foundation for managing data efficiently and making the organization’s data reliable and trustworthy. The tenets of data governance are to establish methods, layout clear responsibilities and develop robust processes to standardize, protect and store data. The aim of data governance is to:Minimize risks of
Understanding The 5Vs Of Big Data In order to understand at what point ‘data’ transitions into being ‘big data’, and what its key elements are, it is imperative that we study the 5 Vs associated with it: Velocity, Volume, Value, Variety, and Veracity. What Is Big Data “Big data” is a relatively modern field of
Marketing MIX Modelling: Maximizing The Impact Of Marketing Spend Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too.