Trade Promotions Strategies Best Practices
Trade Promotions: Strategies, Best Practices And T...

Trade Promotions: Strategies, Best Practices And Tools According to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the brand for both the manufacturer and the retailer. That’s why both the parties need to

Why a CPG Firms Business Intelligence Needs AI thegem blog masonry
Why A CPG Firm’s Business Intelligence Needs AI

Why A CPG Firm’s Business Intelligence Needs AI INFORMATION IS THE OIL OF THE 21ST CENTURY, AND ANALYTICS IS THE COMBUSTION ENGINE – GARTNER This statement rings particularly true for CPG businesses that are typically spread across multiple locations –