Trade Promotions Strategies Best Practices
Trade Promotions: Strategies, Best Practices And Tools

Trade Promotions: Strategies, Best Practices And ToolsAccording to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the brand for both the manufacturer and the retailer. That’s why both the parties need to dig deeper into data, roll up their sleeves and start thinking out of the box to

Why a CPG Firms Business Intelligence Needs AI thegem blog masonry
Why A CPG Firm’s Business Intelligence Needs AI

Why A CPG Firm’s Business Intelligence Needs AIINFORMATION IS THE OIL OF THE 21ST CENTURY, AND ANALYTICS IS THE COMBUSTION ENGINE – GARTNERThis statement rings particularly true for CPG businesses that are typically spread across multiple locations – countries, states, cities, counties and so on. Added to this, CPG enterprises are defined by the inherent

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