28 Nov
Top 10 CPG Industry Trends For 2020
Top 10 CPG Industry Trends For 2020 In the past decade, the way people shop and engage with CPG brands has undergone an unprecedented change in the market. Enhancing products and offering a superior customer experience have been prime movers
12 Aug
How Is Prescriptive Analytics Transforming The Fut...
How Is Prescriptive Analytics Transforming The Future Of Business And Decision-Making THE PRESCRIPTIVE ANALYTICS SOFTWARE MARKET WILL REACH $1.88 BILLION BY 2022 – GARTNER The analytics world is fast changing! As the need to leverage data across functions becomes more
04 Mar
Understanding The 5Vs Of Big Data
Understanding The 5Vs Of Big Data In order to understand at what point ‘data’ transitions into being ‘big data’, and what its key elements are, it is imperative that we study the 5 Vs associated with it: Velocity, Volume, Value,
11 Jan
Trade Promotions: Strategies, Best Practices And T...
Trade Promotions: Strategies, Best Practices And Tools According to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the brand for both the manufacturer and the retailer. That’s why both the parties need to
10 Oct
Optimizing CPG Advertising Spend With Advanced Ana...
Optimizing CPG Advertising Spend With Advanced Analytics Compared to organizations in other industries, CPG companies spend a colossal amount of money on marketing and advertising spend. In fact, in a report by the CMO Survey, it was discovered that CPG
12 Feb
CPG Marketing & Sales: Harnessing Big Data &#...
CPG Marketing & Sales: Harnessing Big Data & AI To Boost Revenue Compared to other industry firms, the ones in the CPG industry spend colossal amount of money on media buying and sales’ trade promotions. In fact, in a report
Subscribe to our monthly newsletter to get the latest updates directly to your mailbox!
