Top 10 CPG Industry Trends For 2020 1
Top 10 CPG Industry Trends For 2020

Top 10 CPG Industry Trends For 2020 In the past decade, the way people shop and engage with CPG brands has undergone an unprecedented change in the market. Enhancing products and offering a superior customer experience have been prime movers of CPG companies as customer demands are fast-changing. Purchasing has undergone a tectonic shift as

How IS Prescriptive Analytics
How Is Prescriptive Analytics Transforming The Future Of Business And Decision-Making

How Is Prescriptive Analytics Transforming The Future Of Business And Decision-Making THE PRESCRIPTIVE ANALYTICS SOFTWARE MARKET WILL REACH $1.88 BILLION BY 2022 - GARTNER The analytics world is fast changing! As the need to leverage data across functions becomes more and more imperative, organizations are fast deploying modern analytics tools that not only predict the

Understanding the 5vs
Understanding The 5Vs Of Big Data

Understanding The 5Vs Of Big Data In order to understand at what point ‘data’ transitions into being ‘big data’, and what its key elements are, it is imperative that we study the 5 Vs associated with it:  Velocity, Volume, Value, Variety, and Veracity. What Is Big Data “Big data” is a relatively modern field of

Trade Promotions Strategies Best Practices
Trade Promotions: Strategies, Best Practices And Tools

Trade Promotions: Strategies, Best Practices And Tools According to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the brand for both the manufacturer and the retailer. That’s why both the parties need to dig deeper into data, roll up their sleeves and start thinking out of the box

CPG Advanced Analytics
Optimizing CPG Advertising Spend With Advanced Analytics

Optimizing CPG Advertising Spend With Advanced Analytics Compared to organizations in other industries, CPG companies spend a colossal amount of money on marketing and advertising spend. In fact, in a report by the CMO Survey, it was discovered that CPG companies allocate the highest percentage of the total company budget for marketing. And this spend is divided

CPG Marketing & Sales
CPG Marketing & Sales: Harnessing Big Data & AI To Boost Revenue

CPG Marketing & Sales: Harnessing Big Data & AI To Boost Revenue Compared to other industry firms, the ones in the CPG industry spend colossal amount of money on media buying and sales’ trade promotions. In fact, in a report by the The CMO Survey, it’s found that the CPG companies allocate the highest percentage of

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