28 Nov
Top 10 CPG Industry Trends For 2020
Top 10 CPG Industry Trends For 2020In the past decade, the way people shop and engage with CPG brands has undergone an unprecedented change in the market. Enhancing products and offering a superior customer experience have been prime movers of CPG companies as customer demands are fast-changing. Purchasing has undergone a tectonic shift as more
12 Aug
How Is Prescriptive Analytics Transforming The Future Of Business And Decision-Making
How Is Prescriptive Analytics Transforming The Future Of Business And Decision-MakingTHE PRESCRIPTIVE ANALYTICS SOFTWARE MARKET WILL REACH $1.88 BILLION BY 2022 - GARTNERThe analytics world is fast changing! As the need to leverage data across functions becomes more and more imperative, organizations are fast deploying modern analytics tools that not only predict the future but
04 Mar
Understanding The 5Vs Of Big Data
Understanding The 5Vs Of Big DataIn order to understand at what point ‘data’ transitions into being ‘big data’, and what its key elements are, it is imperative that we study the 5 Vs associated with it: Velocity, Volume, Value, Variety, and Veracity.What Is Big Data“Big data” is a relatively modern field of data science that
11 Jan
Trade Promotions: Strategies, Best Practices And Tools
Trade Promotions: Strategies, Best Practices And ToolsAccording to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the brand for both the manufacturer and the retailer. That’s why both the parties need to dig deeper into data, roll up their sleeves and start thinking out of the box to
10 Oct
Optimizing CPG Advertising Spend With Advanced Analytics
Optimizing CPG Advertising Spend With Advanced AnalyticsCompared to organizations in other industries, CPG companies spend a colossal amount of money on marketing and advertising spend. In fact, in a report by the CMO Survey, it was discovered that CPG companies allocate the highest percentage of the total company budget for marketing. And this spend is divided among
12 Feb
CPG Marketing & Sales: Harnessing Big Data & AI To Boost Revenue
CPG Marketing & Sales: Harnessing Big Data & AI To Boost RevenueCompared to other industry firms, the ones in the CPG industry spend colossal amount of money on media buying and sales’ trade promotions. In fact, in a report by the The CMO Survey, it’s found that the CPG companies allocate the highest percentage of the
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