How IS Prescriptive Analytics
How Is Prescriptive Analytics Transforming The Future Of Business And Decision-Making

How Is Prescriptive Analytics Transforming The Future Of Business And Decision-MakingTHE PRESCRIPTIVE ANALYTICS SOFTWARE MARKET WILL REACH $1.88 BILLION BY 2022 - GARTNERThe analytics world is fast changing! As the need to leverage data across functions becomes more and more imperative, organizations are fast deploying modern analytics tools that not only predict the future but

Trade Promotion Forecasting
The What, Why And How Of Trade Promotion Forecasting

The What, Why And How Of Trade Promotion ForecastingTrade Promotions are a crucial part of the consumer packaged goods (CPG) industry. They are highly instrumental in driving sales, creating brand visibility, awareness and loyalty. As per a research carried out by Nielsen Holdings, more than 40% of trade promotions carried out are ineffective and do not yield

Growth strategies
5 Growth Strategies CPG Companies Should Follow In 2019 And Beyond

5 Growth Strategies CPG Companies Should Follow In 2019 And BeyondThe CPG or Consumer Packaged Goods industry is a massive one, globally. It also has a varied range of products in its purview, such as packaged foods to sanitary products to daily essentials. Reports indicate that the global consumer packaged goods sector is slated to be a