12 Aug
How Is Prescriptive Analytics Transforming The Fut...
How Is Prescriptive Analytics Transforming The Future Of Business And Decision-Making THE PRESCRIPTIVE ANALYTICS SOFTWARE MARKET WILL REACH $1.88 BILLION BY 2022 – GARTNER The analytics world is fast changing! As the need to leverage data across functions becomes more
30 Jan
The What, Why And How Of Trade Promotion Forecasti...
The What, Why And How Of Trade Promotion Forecasting Trade Promotions are a crucial part of the consumer packaged goods (CPG) industry. They are highly instrumental in driving sales, creating brand visibility, awareness and loyalty. As per a research carried
24 Jan
5 Growth Strategies CPG Companies Should Follow In...
5 Growth Strategies CPG Companies Should Follow In 2019 And Beyond The CPG or Consumer Packaged Goods industry is a massive one, globally. It also has a varied range of products in its purview, such as packaged foods to sanitary
17 Jan
Top 5 Predictive Analytics Use Cases In The Retail...
Top 5 Predictive Analytics Use Cases In The Retail Industry We are all aware of the troves of data, retail businesses generate on a daily basis. However, this repository of critical data is worthless if it cannot be translated into
11 Jan
Trade Promotions: Strategies, Best Practices And T...
Trade Promotions: Strategies, Best Practices And Tools According to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the brand for both the manufacturer and the retailer. That’s why both the parties need to
21 Dec
Marketing MIX Modelling: Maximizing The Impact Of ...
Marketing MIX Modelling: Maximizing The Impact Of Marketing Spend Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of
28 Aug
5 Trade Promotion Optimization Myths You Need To S...
5 Trade Promotion Optimization Myths You Need To Stop Believing Deriving maximum returns from their trade investment is a much-desired aspiration for most Consumer Packaged Goods (CPG) companies and a well-intentioned agenda. However, their efforts seem to take a hit
22 Aug
3 Best Practices For Moving From TPM To TPO
3 Best Practices For Moving From TPM To TPO One of the biggest investments consumer goods (CPG) companies make is into trade promotion and for a good reason. It’s a highly competitive market and sales are closely tied to effective
07 Aug
The Importance Of Post Promotion Analysis And How ...
The Importance Of Post Promotion Analysis And How To Get It Right Trade promotion optimization largely depends on an exhaustive understanding and analysis of event ROI. Post-Event Analysis/ Post-Promotion Analysis determines the effectiveness of trade promotion spending. This analysis is crucial
09 Jul
A Quick Guide To Choosing A Trade Promotion Optimi...
A Quick Guide To Choosing A Trade Promotion Optimization Software 58 percent of respondents in a POI survey confirmed that they have invested in a trade promotion optimization software(TPO) for global markets and 88 percent of them have invested in multiple trade promotion
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