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August 12, 2019 How Is Prescriptive Analytics Transforming The Future Of Business And Decision-MakingTHE PRESCRIPTIVE ANALYTICS SOFTWARE MARKET WILL REACH $1.88 BILLION BY 2022 - GARTNER The analytics world is fast...
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January 30, 2019 The What, Why And How Of Trade Promotion ForecastingTrade Promotions are a crucial part of the consumer packaged goods (CPG) industry. They are highly instrumental in...
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January 24, 2019 5 Growth Strategies CPG Companies Should Follow In 2019 And BeyondThe CPG or Consumer Packaged Goods industry is a massive one, globally. It also has a varied range...
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January 17, 2019 Top 5 Predictive Analytics Use Cases In The Retail IndustryWe are all aware of the troves of data, retail businesses generate on a daily basis. However, this...
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January 11, 2019 Trade Promotions: Strategies, Best Practices And ToolsAccording to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the...
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December 21, 2018 Marketing MIX Modelling: Maximizing The Impact Of Marketing SpendMarketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing...
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August 28, 2018 5 Trade Promotion Optimization Myths You Need To Stop BelievingDeriving maximum returns from their trade investment is a much-desired aspiration for most Consumer Packaged Goods (CPG) companies...
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August 22, 2018 3 Best Practices For Moving From TPM To TPOOne of the biggest investments consumer goods (CPG) companies make is into trade promotion and for a good...
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August 7, 2018 The Importance Of Post Promotion Analysis And How To Get It RightTrade promotion optimization largely depends on an exhaustive understanding and analysis of event ROI. Post-Event Analysis/ Post-Promotion Analysis determines...
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July 9, 2018 A Quick Guide To Choosing A Trade Promotion Optimization Software58 percent of respondents in a POI survey confirmed that they have invested in a trade promotion optimization software(TPO) for global...
