12 Aug
How Is Prescriptive Analytics Transforming The Future Of Business And Decision-Making
How Is Prescriptive Analytics Transforming The Future Of Business And Decision-MakingTHE PRESCRIPTIVE ANALYTICS SOFTWARE MARKET WILL REACH $1.88 BILLION BY 2022 - GARTNERThe analytics world is fast changing! As the need to leverage data across functions becomes more and more imperative, organizations are fast deploying modern analytics tools that not only predict the future but
30 Jan
The What, Why And How Of Trade Promotion Forecasting
The What, Why And How Of Trade Promotion ForecastingTrade Promotions are a crucial part of the consumer packaged goods (CPG) industry. They are highly instrumental in driving sales, creating brand visibility, awareness and loyalty. As per a research carried out by Nielsen Holdings, more than 40% of trade promotions carried out are ineffective and do not yield
24 Jan
5 Growth Strategies CPG Companies Should Follow In 2019 And Beyond
5 Growth Strategies CPG Companies Should Follow In 2019 And BeyondThe CPG or Consumer Packaged Goods industry is a massive one, globally. It also has a varied range of products in its purview, such as packaged foods to sanitary products to daily essentials. Reports indicate that the global consumer packaged goods sector is slated to be a
17 Jan
Top 5 Predictive Analytics Use Cases In The Retail Industry
Top 5 Predictive Analytics Use Cases In The Retail IndustryWe are all aware of the troves of data, retail businesses generate on a daily basis. However, this repository of critical data is worthless if it cannot be translated into valuable insights into the consumer’s minds or market trends. While all of the data is being
11 Jan
Trade Promotions: Strategies, Best Practices And Tools
Trade Promotions: Strategies, Best Practices And ToolsAccording to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the brand for both the manufacturer and the retailer. That’s why both the parties need to dig deeper into data, roll up their sleeves and start thinking out of the box to
21 Dec
Marketing MIX Modelling: Maximizing The Impact Of Marketing Spend
Marketing MIX Modelling: Maximizing The Impact Of Marketing SpendMarketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too. A
