- June 11, 2024 Trade Promotions: Strategies, Best Practices And ToolsAccording to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the...
- January 24, 2019 5 Growth Strategies CPG Companies Should Follow In 2019 And BeyondThe CPG or Consumer Packaged Goods industry is a massive one, globally. It also has a varied range...
- December 14, 2018 Top Retail Industry Trends To Watch For In 2019Consumer demands and expectations have long dictated the changes that come to the retail landscape. To stay afloat...
- November 5, 2018 Top CPG Industry Trends To Watch For In 2019Consumer Packaged Goods companies, or CPGs, exist in a dynamic market where today’s consumers have much higher expectations...
- October 15, 2018 The 2 Major Causes Of Out-Of-Stock Situations & How To Prevent ThemStockouts are consistently a dread for retailers and CPG companies. It isn’t just that they lead to lost...
- August 28, 2018 5 Trade Promotion Optimization Myths You Need To Stop BelievingDeriving maximum returns from their trade investment is a much-desired aspiration for most Consumer Packaged Goods (CPG) companies...
- August 22, 2018 3 Best Practices For Moving From TPM To TPOOne of the biggest investments consumer goods (CPG) companies make is into trade promotion and for a good...
- July 9, 2018 A Quick Guide To Choosing A Trade Promotion Optimization Software58 percent of respondents in a POI survey confirmed that they have invested in a trade promotion optimization software(TPO) for global...
- June 13, 2018 A Quick Guide To Measuring Trade Promotion Effectiveness & ROI“How to get the maximum bang for the buck?” is a common question retail and category managers struggle...
- May 9, 2018 Trade Promotion Optimization: Challenges And How AI Can Help40% of CPG trade promotion spending doesn’t drive the desired results – Nielsen Holdings What is the retailer...
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