Augmented Analytics 1
How Augmented Analytics Is Transforming Business I...

How Augmented Analytics Is Transforming Business Intelligence Despite the growing presence of data analytics, organizations haven’t managed to leverage its power to the fullest and this perhaps can be attributed to the failure of most data analytics initiatives. Gartner estimates

How IS Prescriptive Analytics
How Is Prescriptive Analytics Transforming The Fut...

How Is Prescriptive Analytics Transforming The Future Of Business And Decision-Making THE PRESCRIPTIVE ANALYTICS SOFTWARE MARKET WILL REACH $1.88 BILLION BY 2022 – GARTNER The analytics world is fast changing! As the need to leverage data across functions becomes more

Understanding the 5vs
Understanding The 5Vs Of Big Data

Understanding The 5Vs Of Big Data In order to understand at what point ‘data’ transitions into being ‘big data’, and what its key elements are, it is imperative that we study the 5 Vs associated with it:  Velocity, Volume, Value,

Trade Promotion Forecasting
The What, Why And How Of Trade Promotion Forecasti...

The What, Why And How Of Trade Promotion Forecasting Trade Promotions are a crucial part of the consumer packaged goods (CPG) industry. They are highly instrumental in driving sales, creating brand visibility, awareness and loyalty. As per a research carried

predictive analysis
Top 5 Predictive Analytics Use Cases In The Retail...

Top 5 Predictive Analytics Use Cases In The Retail Industry We are all aware of the troves of data, retail businesses generate on a daily basis. However, this repository of critical data is worthless if it cannot be translated into

Trade Promotions Strategies Best Practices
Trade Promotions: Strategies, Best Practices And T...

Trade Promotions: Strategies, Best Practices And Tools According to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the brand for both the manufacturer and the retailer. That’s why both the parties need to

Marketing Mix Modelling
Marketing MIX Modelling: Maximizing The Impact Of ...

Marketing MIX Modelling: Maximizing The Impact Of Marketing Spend Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of

Retail Industry Trends
Top Retail Industry Trends To Watch For In 2019

Top Retail Industry Trends To Watch For In 2019 Consumer demands and expectations have long dictated the changes that come to the retail landscape. To stay afloat and meet their increasing needs, the retail industry is constantly evolving and facing

CPG Industry Trends
Top CPG Industry Trends To Watch For In 2019

Top CPG Industry Trends To Watch For In 2019 Consumer Packaged Goods companies, or CPGs, exist in a dynamic market where today’s consumers have much higher expectations than their predecessors in terms of service as well as the quality of

CPG Advanced Analytics
Optimizing CPG Advertising Spend With Advanced Ana...

Optimizing CPG Advertising Spend With Advanced Analytics Compared to organizations in other industries, CPG companies spend a colossal amount of money on marketing and advertising spend. In fact, in a report by the CMO Survey, it was discovered that CPG