Augmented Analytics 1
How Augmented Analytics Is Transforming Business Intelligence

How Augmented Analytics Is Transforming Business Intelligence Despite the growing presence of data analytics, organizations haven’t managed to leverage its power to the fullest and this perhaps can be attributed to the failure of most data analytics initiatives. Gartner estimates that more than 85 percent of big data projects fail. Datasets over time have increasingly grown

How IS Prescriptive Analytics
How Is Prescriptive Analytics Transforming The Future Of Business And Decision-Making

How Is Prescriptive Analytics Transforming The Future Of Business And Decision-Making THE PRESCRIPTIVE ANALYTICS SOFTWARE MARKET WILL REACH $1.88 BILLION BY 2022 - GARTNER The analytics world is fast changing! As the need to leverage data across functions becomes more and more imperative, organizations are fast deploying modern analytics tools that not only predict the

Understanding the 5vs
Understanding The 5Vs Of Big Data

Understanding The 5Vs Of Big Data In order to understand at what point ‘data’ transitions into being ‘big data’, and what its key elements are, it is imperative that we study the 5 Vs associated with it:  Velocity, Volume, Value, Variety, and Veracity. What Is Big Data “Big data” is a relatively modern field of

Trade Promotion Forecasting
The What, Why And How Of Trade Promotion Forecasting

The What, Why And How Of Trade Promotion Forecasting Trade Promotions are a crucial part of the consumer packaged goods (CPG) industry. They are highly instrumental in driving sales, creating brand visibility, awareness and loyalty. As per a research carried out by Nielsen Holdings, more than 40% of trade promotions carried out are ineffective and do not

predictive analysis
Top 5 Predictive Analytics Use Cases In The Retail Industry

Top 5 Predictive Analytics Use Cases In The Retail Industry We are all aware of the troves of data, retail businesses generate on a daily basis. However, this repository of critical data is worthless if it cannot be translated into valuable insights into the consumer’s minds or market trends. While all of the data is

Trade Promotions Strategies Best Practices
Trade Promotions: Strategies, Best Practices And Tools

Trade Promotions: Strategies, Best Practices And Tools According to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the brand for both the manufacturer and the retailer. That’s why both the parties need to dig deeper into data, roll up their sleeves and start thinking out of the box

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