AI-Powered Trade Promotion Optimization Software

Forecast Growth. Identify New Segments. Mitigate Risk.

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Analytical insights enable decision making and strategy creation to address the complex market dynamics in today’s business environment. Compass, Our Data Science and AI enabled Business Intelligence solution for CPG companies, focuses on solving challenges for the three crucial departments.

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  • Run the right promotions
  • Predict Sales
  • Improve MSL compliance and predict loss of non-compliance
  • Reduce OTIF losses
  • Increase primary sales by 3-5 % and 10-15% on secondary sales
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  • Identify new product segments and opportunities
  • Get recommendations on the best campaigns to run
  • Optimize the spend on each brand based on the BCG matrix
  • Improve marketing ROI by over 15%
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  • Move historical data to Big Data environment
  • Store unstructured data into Cloud and use Analytics and No SQL query for data analysis
  • Store data into a centralized place so it is easily accessible for decision making
  • User Role base security and Multiple Factor Authentication
  • Centralized reporting system so everybody is on the same page and have same report access

Superior value add with compass acuvate's CPG solution

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Our BI offerings for CPG Companies

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Predictive analyics


Our solution for FMCG Predicts Sales and Measures Opportunity Loss of Sales due to non-compliance of MSL. It can also predict OTIF losses.

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Report Factory and Support

Get static or dynamic reports based on hierarchy levels, obtain structured data, create new reports or change existing reports. Convert unstructured data to structured.



Integration with Syndicated Data, ERP, CRM, PoS and other LoB systems for data intero-perability between various systems and data warehouse projects.



Our solution allows building complex Data Warehouses using structured and unstructured data.

Our Case Studies

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Learn how our BI services for FMCG helped a British multinational consumer goods company save costs on report generation, improve productivity and increase revenues.

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Learn how a Dutch-British transnational consumer goods company was able to increase their revenue and market share and analyse performance of new product launches.


Learn how our BI chatbots helped sales teams at a leading soft drinks company in Britain, to query sales and operations related metrics like Net Revenue, Stocks, Trading Contribution, etc on the go.

Our digital offerings for CPG companies

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AI enabled chatbots to improve sales, employee collaboration and IT helpdesk efficiency.


Idea Management

With Wave, our Idea Management solution,  you can improve employee collaboration, idea sharing, moderation and overall fostering of employee growth.


Business Process

Providing improved data governance, bi-directional integration for disconnected systems and improved business requirements definition for process automation.


Application Lifecycle

Acuvate meets all your application lifecycle management needs including Design, User Experience, Development, Testing, Deployment, Support and Migration.

Our Customers Around The World

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Acuvate Clients

Latest Insights

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