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May 2, 2018 Data Brokers: How Can Consumer Goods Companies Maximize ROIConsumer goods companies are increasingly realizing the value of leveraging data and driving well-informed decision making that is...
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April 18, 2018 CPG Revenue Management Success: Using Advanced Analytics To Build Pricing And Promotion StrategiesIn recent years, a rapidly increasing number of consumer packaged-goods (CPG) companies and retailers have been successfully using...
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March 27, 2018 4 Best Practices For Designing A Winning CPG Pricing Strategy20 million price points per year complicate the matter of pricing consumer packaged goods (CPG); with each price point...
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December 3, 2017 Why CPG Companies Need AI In Their Revenue Management StrategyCompared to other organizations from other industries, CPG businesses are typically more reliant on decision-making efficiency to remain...
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October 4, 2017 The Secret Solutions That Increased The Marketing ROI Of Fortune 100 Fmcg Companies By Over 3%Throughout the chapters of history, the target market of the FMCG industry is huge and constantly expanding. In...
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