Consumer goods companies are increasingly realizing the value of leveraging data and driving well-informed decision making that is grounded in insights derived from data. Several thousands of dollars are invested into purchasing syndicated data from data brokers such as Nielsen, IRI, and others.
However, this data is actually not leveraged to generate the desired return on investment (ROI).
Ironically, organizations investing a substantial amount of money to subscribe to major data providers such as Nielsen, and enlisting an analyst team to build reports using Excel Spreadsheets and Macro, are actually wasting both time and resources. Instead of building exhaustive reports, time and effort should be spent on analyzing the information/data.
Also, it is quite arduous to integrate a company’s sales and financial data, which means important insights often go missing. The end reports being generated, unfortunately, do not provide sufficient insights to make well-informed decisions. Or, your team is forced to resort to mind-numbing switching from one worksheet tab to the next to gain a more holistic understanding.
When it comes to BI, it’s all about the business user. Using old tools that only data scientists, BICC or the IT can understand and access is passé. Can you even imagine being able to afford to spend weeks or months to prepare a report? The need of the hour, especially in the current fast paced environment is to equip every business with the power to obtain intelligent insights in as little time as possible.
But there is a way better way to do it, and we will be discussing these in further detail in this post:
If you want answers and insights that will impact your business bottom line, then Acuvate’s is for you.
- Increase your market share and maximize your returns from Nielsen’s investment.
- Turn Nielsen Data into actual Information to give your sales and marketing teams better insights
- Enable your teams to take educated decisions by leveraging powerful dashboards
- This solution features a data model and ETL ready built which allows you to integrate the Nielsen data into a Data Mart and pre built reports with capabilities of advanced visualization