The banking industry has a wide range of products and services for its customers. But, not all customers are attentive to every service.
Chatbots can deliver personalized offers to customers based on their profile data or life events. Highly-targeted products and services are brought to the customers at the right time by the preferred messaging apps which can intensely increase conversion rates.
By using this channel for communication, banks can achieve a higher market value without annoying the customer.