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June 25, 2018 How To Build A High-Yield Retail Promotion MIX With Advanced AnalyticsRetailers always sit on a humongous heap of data. The problem here is not about quantity, it is...
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June 13, 2018 A Quick Guide To Measuring Trade Promotion Effectiveness & ROI“How to get the maximum bang for the buck?” is a common question retail and category managers struggle...
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April 18, 2018 CPG Revenue Management Success: Using Advanced Analytics To Build Pricing And Promotion StrategiesIn recent years, a rapidly increasing number of consumer packaged-goods (CPG) companies and retailers have been successfully using...
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March 27, 2018 4 Best Practices For Designing A Winning CPG Pricing Strategy20 million price points per year complicate the matter of pricing consumer packaged goods (CPG); with each price point...
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November 9, 2017 Infographic: Key Questions An AI-Powered Business Intelligence Can Answer For FMCG ExecutivesCompared to other industry firms, the ones in the FMCG business generate colossal amounts of data every day....
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November 2, 2017 4 Major BI Challenges For The FMCG Industry And How To Overcome ThemTraditionally the FMCG industry is an extremely competitive business.The diverse, broad and hard-to-predict influencing factors in sales, marketing...
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October 19, 2017 FMCG Sales Success: Using An Intelligent BI For Taking Faster And Accurate DecisionsThe success of sales executives, Irrespective of the industry they operate in, is heavily reliant on how well-informed...
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October 4, 2017 The Secret Solutions That Increased The Marketing ROI Of Fortune 100 Fmcg Companies By Over 3%Throughout the chapters of history, the target market of the FMCG industry is huge and constantly expanding. In...
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August 31, 2017 12 Ways Business Intelligence Can Help Your FMCG OrganizationOrganizations generate colossal amounts of data every day. However, only a handful of them are able to harvest...
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