When Your Trade Promotions Don’t Generate Sales
It’s Time To Evaluate With Our Experts
Trade Promotions are a huge part of your P&L. According to Nielsen Holdings, close to 60% of promotions don’t break even. Low-yield trade promotions not only impact your revenue and ROI but also your brand, retail relationships and so much more! When you schedule a 30-minute consultation with one of our Consumer Goods Business experts, we’ll help you review the performance of your trade promotions and uncover key components that can quickly increase your ROI.
What you can expect from the Trade Promotion consultation session
- Discuss the challenges you’re facing in your Trade Promotion Management and Optimization approach
- Review the performance of your existing TPM systems, Data warehouses, ERP, reporting capabilities etc.
- Learn how some of our clients like Unilever, Britvic, Reckitt Benckiser, Britannia etc. are running promotions
- Actionable tips to maximize ROI in the shortest time
- Understand the impact of AI and other key trends in trade promotions
- Get a quick demo of our TPO solution, Compass